The start of Future 5

The inspiration for the Future 5 comes from the industry itself.

From the many conversations we've had with seasoned PR and Communications managers over the last two years, there's one thing that keeps coming up again and again - things are changing, and fast.

Hype for social media is in abundance, traditional channels are altering beyond recognition and confusion is everywhere.

We wanted to take a step back from that, to look at the trends that have been shaping that change. The trends that will shape the future of the industry and the campaigns that best encapsulate them. The Future 5.

The trends & campaigns

This year the judges selected some truly forward thinking campaigns from leading brands:

 

For more information on each campaign check out the feature in PR Week here or Marketing here.

 

The event

We hosted a Future 5 breakfast briefing chaired by PR Week's editor, Danny Rogers, bringing together a number of different communication professionals to discuss and debate the trends and selected campaigns.