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Basware Cost of Control
Basware, a global enterprise software vendor, wanted to raise brand awareness with thought leadership targeting CFOs and CPOs across 14 countries. To do this, we adopted an issues-based approach that wrapped key product messaging with themes that resonated within the wider business community.
We enlisted the help of IESE Business School in Barcelona and the University of Indiana to compile 'The Cost of Control', a comprehensive piece of financial insight into global supply chains. The survey of 550 Financial Directors in all major territories created great localised content for Basware's network of global PR teams.
More than 250 pieces of coverage were received globally with the report downloaded more than 200 times. Better still, the content created has been used across a range of marketing collateral, helping to drive Basware's web ranking up by more than 1,500 places.
The result: massively improved perception for Basware on the web and in the media, with corresponding benefit to its global business.