As a successful Finnish company, Basware set about a global expansion programme, and hired Octopus to take them global. We enlisted the help of IESE Business School in Barcelona and the Kelly Business School in the US to compile "The Cost of Control", a comprehensive piece of financial insight into global supply chains and CFO confidence. The survey of 550 CFOs created great localised content for Basware's international network of PR teams.
As the global lead, Octopus crafted the original idea, project managed the research (including securing professors' time), drafted all content (from the report to the release, blog post and briefing packs), and briefed all local PR and marketing teams as well as spokespeople. More than 250 pieces of coverage were received globally with the report downloaded over 200 times. Better still, the content created has been used across a range of marketing collateral, helping to drive Basware's web ranking up by more than 1,500 places.
The result has massively improved perception of Basware on the web and in the media, with corresponding benefit to its global business. With the second year of Cost of Control just completed, and a follow-up 'Lost In Transaction' programme launched, the team is working smoother than ever.
"Octopus goes out of its way to make sure the story (and timings!) work in all our countries. It makes life much easier." Corrie McLeod, ION Australia