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Currency conversations
Foremost Currency, a foreign currency exchange specialist, needed help raising its profile in a highly competitive market. Octopus was challenged to help establish Foremost as a major forex contender alongside the big Square Mile players, from a standing start with almost zero brand equity.
Octopus worked hard with financial journalists to ensure that Foremost was their first port of call when they needed insight into movements in the money markets and their impact on overseas property investors and businesses. Octopus also secured a slot on CNBC for Director of Dealing Adam Bobroff, who became a regular on the morning show.
We created opportunities for Foremost to comment on a wide range of issues not always directly related to mainstream currency trends, including the effect of currency fluctuations on football transfers, UK pharmaceutical companies selling off drug stocks because of the weak pound and the Chinese Renminbi emerging as the world's reserve currency.
The result: a huge jump in awareness of Foremost Currency and its services, driven by widespread coverage across national business, financial and broadcast media.