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Taking the PULSE
PULSE is a leading health, scientific and social care and staffing business. With extensive UK and international operations, PULSE places specialist professionals in temporary and permanent jobs, world-wide. PULSE wanted to raise its profile in the health, social care & recruitment press and be recognised as more than 'just another recruitment agency' by healthcare professionals.
The Octopus team developed a profile-raising media relations campaign that tackled key industry issues and created a communications platform that PULSE could share with healthcare stakeholders to boost brand credibility.
The campaign, which positioned PULSE as an expert on issues such as NHS workforce optimisation, the personalisation agenda and care at home, achieved more than 60 pieces of coverage in key national, HR and healthcare media, and enabled PULSE to build relationships with key stakeholders including the Cabinet Office, NHS Employers, Tribal Newchurch, King's Fund, Primary Care and Care UK.
The result: PULSE is now a regular commentator in key health, social care & recruitment media with an increasing reputation in the nursing and social care sectors.