REC/RECRUITMENT & EMPLOYMENT CONFEDERATION
REPORT ON JOBS
With unemployment hitting over 2.5 million at the height of the recession, it was vital that the UK's private recruitment industry had a strong voice in the media and promoted the benefits of flexible working to Government, business and jobseekers. Having worked together for more than five years, Octopus was well-placed to keep REC in the media at this crucial time for the UK labour market.
Research provided an essential platform for REC to get its key message of 'reform, not random cuts' across to stakeholders. The REC's Report on Jobs and Jobs Outlook research reports, with additional reactive comment in response to official monthly figures on unemployment ensured that REC were front of mind for the media. Key statistics were also used in all media relations, resulting in regular national coverage.
Over the year, REC achieved 2,210 hits across national, business, trade and broadcast media with regular appearances on BBC Breakfast, Sky News, BBC Four's Today Programme, BBC Wake up to Money and in the Financial Times, The Sunday Times, Daily Mirror, The Sun, Metro, The Times and key HR and Business titles. This coverage kept REC at the forefront of the UK labour market and the continued use of flexible workers in the recession helped avoid the 3 million unemployment level many predicted.