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Recruitment and Employment Confederation temporary workers campaign
The Recruitment and Employment Confederation (REC) wanted to shift the perception that all temporary workers are underpaid, undervalued and underskilled, and create awareness of the importance of temporary workers to the UK economy. We designed a multi-part campaign to tackle the issue head-on.
We created a National Awareness Day, "Tea for Temps", to instigate a national role reversal and encourage bosses to make the tea for a change. We also set up an awards ceremony at the House of Commons to reward temps for exceptional performance.
Over 30 pieces of coverage were generated as a result of our work, in less than 3 months and on a budget under £6,000.
The result: a tangible impact on government legislation affecting temporary workers, and a significant boost in the perception of temps in the UK labour market.