MEDIAREACH IN ACTION
Utilyx is one of the UK's largest independent buyers of energy, offering a team of specialist energy and carbon advisors to help companies, developers and generators manage both the risks and opportunities created within the energy sector. Large corporations can make substantial savings through them, but are often unwilling to make this public knowledge, leaving Utilyx with limited options for company announcements. Using MediaReach, our daily media monitoring service, Octopus was able to quickly react to industry stories and keep Utilyx in front of the media and stakeholders, with regular comments in the national press.
The MediaReach process enabled Octopus to quickly flag stories to Utilyx and by drafting statements in a timely manner, the team managed to keep Utilyx front of mind with national journalists. Octopus drew on the expertise of risk analyst, Andrew Horstead, and by making him the key spokesperson, he quickly became known to energy journalists and is now a respected industry commentator who is often recommended by the FT and Martin Lewis from MoneySavingExpert.com for media opportunities.
In 2011, without a single corporate announcement or press release, Octopus secured 86 pieces of reactive coverage, over 50% of which was in national press, including the FT, The Times and The Daily Telegraph, reaching Utilyx' tier one audience. Andrew also appeared on BBC Watchdog and was interviewed on BBC Radio 2. Octopus also secured a number of face-to-face meetings with key journalists from the FT and The Daily Telegraph, which strengthened Andrew's media relationships, resulting in further media exposure for Utilyx.