Octopus has been appointed by CA Technologies to handle its UK PR programme. A much sought after account, CA Technologies is one of a leading IT management software and solutions company with revenues of over $4billion globally. The appointment marks yet another major milestone for Octopus, adding a further flagship technology brand to the likes of Cisco and SAP which already form part of the agency's impressive portfolio.

Sarah Atkinson, Vice President, Communications at CA Technologies said: "Business today is putting more pressure on IT than ever before. CIOs must maintain their current level of service, while answering demands for mobile, social, cloud, analytics, and other solutions - all with stretched resources.  We believe Octopus will play a key role in positioning CA Technologies as a strategic partner to business and further explain how we can help organisations realise more from their investments in technology. The team stood out with a thorough, enthusiastic and focused approach to our brief. We have no doubt the partnership will be a great success and look forward to reaping the results Octopus will deliver."

Laura Slade, client services director at Octopus said: "We are absolutely thrilled to have been appointed by CA Technologies. We have developed a proactive campaign that will redefine how their business is perceived over the course of the next twelve months. Our campaign will focus on establishing CA Technologies as a thought leader in the IT and tech sector as well as building platforms for the company and new VP and General Manager UK and Ireland, Jacqueline de Rojas to feature in business and national press. It's a fantastic opportunity for us and one we are ready to grab with both hands."

Octopus will be responsible for the delivery of the core PR programme as well as campaigns specifically designed to target CIOs.