Octopus has been appointed by CA Technologies to handle its UK PR programme. A much sought after account, CA Technologies is one of a leading IT management software and solutions company with revenues of over $4billion globally. The appointment marks yet another major milestone for Octopus, adding a further flagship technology brand to the likes of Cisco and SAP which already form part of the agency's impressive portfolio.

Sarah Atkinson, Vice President, Communications at CA Technologies said: "Business today is putting more pressure on IT than ever before. CIOs must maintain their current level of service, while answering demands for mobile, social, cloud, analytics, and other solutions - all with stretched resources.  We believe Octopus will play a key role in positioning CA Technologies as a strategic partner to business and further explain how we can help organisations realise more from their investments in technology. The team stood out with a thorough, enthusiastic and focused approach to our brief. We have no doubt the partnership will be a great success and look forward to reaping the results Octopus will deliver."

Laura Slade, client services director at Octopus said: "We are absolutely thrilled to have been appointed by CA Technologies. We have developed a proactive campaign that will redefine how their business is perceived over the course of the next twelve months. Our campaign will focus on establishing CA Technologies as a thought leader in the IT and tech sector as well as building platforms for the company and new VP and General Manager UK and Ireland, Jacqueline de Rojas to feature in business and national press. It's a fantastic opportunity for us and one we are ready to grab with both hands."

Octopus will be responsible for the delivery of the core PR programme as well as campaigns specifically designed to target CIOs.

The team here at Octopus Communications is very excited to announce that we have been shortlisted in two categories of the Digital Impact Awards 2012.

Our entries, which demonstrated the recent work that we have done with both Cisco and SAP have been recognised in the 'Best Corporate Viral Campaign' and the 'Best Community Development' categories respectively.

As a business, we are delighted to have been shortlisted for awards in the digital sector and are so pleased that the judges were impressed by the work which we are particularly proud of. We've long believed in the power of fully integrated communications, bringing together key marketing and communications disciplines to deliver the best possible results for our clients.  It's great to see that the industry is also recognising this and shortlisting campaigns such as KayakAttack for Cisco and Think Bigger for SAP for these prestigious awards.

Good luck to all those who have been shortlisted and we're keeping our fingers crossed for success on awards night!

SME community group, Ingenious Britain, has selected Octopus Communications to re-define its position as an informative community for SMEs, by SMEs.

Launched in 2011, Ingenious Britain has received great support from various Government and independent bodies for the work it is doing in supporting the SME community.

Octopus' brief is to drive increased awareness of Ingenious Britain through traditional and social media channels, including various thought leadership and core press office activities. Kicking off this month, Octopus and Ingenious Britain will be bringing SMEs together through a series of networking events for business owners, media and other influential communities, with the aim of encouraging conversations and advice-sharing.

Laura Slade, client services director comments; "We are very excited about working with Ingenious Britain. The SME cause is one in which Octopus Communications already has a strong heritage and we are delighted to be able to play a part in this vibrant community. The opportunity for Ingenious Britain to become a driving force for British small and mid-sized companies is significant and we look forward to delivering an influential and successful campaign."

The next edition of the Ingenious Britain supplement will appear in the Sunday Telegraph on 8th July