16 October 2012
Octopus has been appointed by CA Technologies to handle its UK
PR programme. A much sought after account, CA Technologies is one
of a leading IT management software and solutions company with
revenues of over $4billion globally. The appointment marks yet
another major milestone for Octopus, adding a further flagship
technology brand to the likes of Cisco and SAP which already form
part of the agency's impressive portfolio.
Sarah Atkinson, Vice President, Communications at CA
Technologies said: "Business today is putting more pressure on IT
than ever before. CIOs must maintain their current level of
service, while answering demands for mobile, social, cloud,
analytics, and other solutions - all with stretched
resources. We believe Octopus will play a key role in
positioning CA Technologies as a strategic partner to business and
further explain how we can help organisations realise more from
their investments in technology. The team stood out with a
thorough, enthusiastic and focused approach to our brief. We have
no doubt the partnership will be a great success and look forward
to reaping the results Octopus will deliver."
Laura Slade, client services director at Octopus said: "We are
absolutely thrilled to have been appointed by CA Technologies. We
have developed a proactive campaign that will redefine how their
business is perceived over the course of the next twelve months.
Our campaign will focus on establishing CA Technologies as a
thought leader in the IT and tech sector as well as building
platforms for the company and new VP and General Manager UK
and Ireland, Jacqueline de Rojas to feature in business
and national press. It's a fantastic opportunity for us and one we
are ready to grab with both hands."
Octopus will be responsible for the delivery of the core PR
programme as well as campaigns specifically designed to target
, Octopus, Technology, CA, Jacqueline de Rojas, Laura Slade, Sarah Atkinson, Public Relations, IT | 12 comments
30 August 2012
The team here at Octopus Communications is very excited
to announce that we have been shortlisted in two categories of the
Digital Impact Awards
Our entries, which demonstrated the recent work that we have
done with both Cisco and SAP have been recognised in the 'Best
Corporate Viral Campaign' and the 'Best Community Development'
As a business, we are delighted to have been shortlisted for
awards in the digital sector and are so pleased that the judges
were impressed by the work which we are particularly proud of.
We've long believed in the power of fully integrated
communications, bringing together key marketing and communications
disciplines to deliver the best possible results for our
clients. It's great to see that the industry is also
recognising this and shortlisting campaigns such as KayakAttack for
Cisco and Think Bigger for SAP for these prestigious awards.
Good luck to all those who have been shortlisted
and we're keeping our fingers crossed for success on awards
Digital Impact awards | 11 comments
08 June 2012
SME community group, Ingenious Britain, has selected
Octopus Communications to re-define its position as an informative
community for SMEs, by SMEs.
Launched in 2011, Ingenious Britain has received great support
from various Government and independent bodies for the work it is
doing in supporting the SME community.
Octopus' brief is to drive increased awareness of Ingenious
Britain through traditional and social media channels, including
various thought leadership and core press office activities.
Kicking off this month, Octopus and Ingenious Britain will be
bringing SMEs together through a series of networking events for
business owners, media and other influential communities, with the
aim of encouraging conversations and advice-sharing.
Laura Slade, client services director comments; "We are very
excited about working with Ingenious Britain. The SME cause is one
in which Octopus Communications already has a strong heritage and
we are delighted to be able to play a part in this vibrant
community. The opportunity for Ingenious Britain to become a
driving force for British small and mid-sized companies is
significant and we look forward to delivering an influential and
The next edition of the Ingenious Britain supplement will appear
in the Sunday Telegraph on 8th July
, SME, Ingenious Britain | 120 comments
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