Octopus Communications has been appointed in a competitive pitch by leading global professional services company, Towers Watson to help drive communications for its burgeoning Talent and Rewards Practice.

Octopus will be tasked with raising the profile of the practice that provides consultancy expertise in all major areas of workforce and workplace planning, including employee engagement, rewards, talent management and HR technology.

The project will be led by Octopus' head of Professional Services, Tom Holland, who commented:

"Towers Watson has an incredible contribution to make to the numerous workplace debates playing out at the moment. They have fantastic data and insights from their global client base which we'll be looking to showcase in our campaigns."

Octopus already has a strong heritage in the workplace and talent arena and its Professional Services practice already includes clients such as Alexander Mann Associates, Adecco and the Recruitment and Employment Confederation.

Jamie Kilduff, Towers Watson's EMEA PR Manager said, "We are excited to be working with Octopus to raise the profile of our talent and rewards practice. They have great professional services campaigning experience which we look forward to making the most of.

"There is a wealth of information and experience within the practice on issues ranging from employee engagement to talent management and this gives us the opportunity to develop strong communications campaigns in this area of the business."