This morning the CIPR announced the shortlist for the
annual PR Excellence Awards, and for the second year running
Octopus Group has been shortlisted for Outstanding Agency of the
Year.
As you can imagine, we are all feeling pretty chuffed this
morning.
2010 was pretty monumental for us. Priding ourselves on
being astute at all times, in 2010 we went around the entire agency
questioning everything we do and changing it if it was the right
thing to do. The result was new processes, new approaches and some
pretty amazing campaigns that took our clients into totally new
leagues.
Internally, our team grew by 21% and our training
investment went up by 70% which enabled 20% of the team to get
promoted. Our staff satisfaction showed a record level of
engagement - four times the national average
according to Gallup.
We beat much older, bigger agencies to win business with
some incredible international brands including Cisco Europe, Trend
Micro, BMW and Meltwater. And 40% of our existing clients increased
their spend with us because we were able to provide them with more
services and prove greater value to their businesses.
We have now been shortlisted for outstanding consultancy
eight times in six years (three times by the CIPR). Will we
bring home the silverware this year?
Will this year be our year, we shall have to wait and see.
Fingers crossed.
