Archive for tag: telecoms

08 April 2011

MDS selects Octopus for global PR

You may have seen in PR Week recently that Octopus has been appointed by telecoms billing firm MDS to develop and lead an ongoing global PR and communications campaign for the company as it begins its next phase of ambitious growth and rebrands itself from its previous brand identity as Martin Dawes Systems.

MDS is one of the UK's telecoms success stories, founded 20 years ago as Martin Dawes Systems in Warrington.  The company provides essential billing and customer management systems to communication service providers globally; listing O2, BT and Vodafone among its customers, but having undertaken little proactive media engagement in recent years is viewed by many in the industry as a well kept secret.

The brief will see Octopus develop an issues-led PR campaign that tackles the complex issues for communications service providers in managing their high-value enterprise customers, raising the profile of the company amongst core audiences through national and trade media, as well as analyst communities.

Matt Hooper, Chief Marketing Officer for MDS, commented; "As part of our international expansion plans PR will be central to amplifying the company's central messaging and marketing activities around new generation enterprise customer experience for service providers. For us, it was Octopus' integrated approach to PR, marketing and insight, along with a fundamentally creative approach to telling our story that really set them apart during the pitch process."

Jon Lonsdale, MD of Octopus, added; "MDS has managed the rare feat of thriving in a very contained industry for many years without engaging the core market influencers in any structured way. With expanded ambitions for greater international growth, we are now tasked with ensuring that it can successfully reposition itself through integrated communications.  By starting from a point of scientific market insight, our campaigns will help MDS achieve the public recognition that its market success deserves."