01 February 2012
Software giant SAP, the market leader in enterprise
application software, has selected Octopus Communications to manage
its UK SME PR.
Working closely with SAP's SME & Ecosystem team, Octopus
will develop a series of creative campaigns to drive awareness of
SAP's solutions for high growth businesses in the UK.
Octopus director Laura Slade said, "We are thrilled to have won
the SAP business after a very competitive pitch process. Our
extensive experience in the tech sector - plus our knowledge of the
SME landscape - means we are well placed to support SAP's
objectives here in the UK. We have some exciting campaigns to
kick-start and look forward to making a major contribution to SAP's
business in 2012".
| 8 comments
07 November 2011
Octopus Communications selected for PR support in the UK
for new Government-launched graduate programme Entrepreneur
Octopus Communications has been appointed by new
Government-launched graduate programme Entrepreneur First to
develop and lead an ongoing PR and communications campaign in the
Entrepreneur First is a not-for-profit scheme launched in March
this year by Prime Minister David Cameron and corporate sponsors
McKinsey & Company and Microsoft. It is a two-year programme
providing a new route into entrepreneurship for graduates, backed
by some of the UK's leading entrepreneurs, student groups and major
The programme aims to help graduates start their own business by
offering: mentorship from successful entrepreneurs; training in a
curriculum developed with entrepreneurs to cover what they wished
they had known starting out; networking with leading entrepreneurs,
investors and corporate business leaders; access to funding via a
network of investors; and in-kind support, including free legal
advice, software and other benefits.
The PR brief will see Octopus develop an awareness campaign in
the national, regional and university media to drive interest in
Entrepreneur First among the under-graduate and post-graduate
population of the UK and encourage them to think about starting
their own business.
Alice Bentinck, COO, Entrepreneur First, said: "In order to help
develop the next generation of Britain's entrepreneurs, it is
important for us to promote the Entrepreneur First message and
attract as many graduates as possible to the programme. PR is going
to be a crucial part of this process. We are thrilled to have
Octopus onboard to help us achieve this and are excited about what
they will bring to the campaign."
Jon Lonsdale, MD, Octopus Communications, added: "I think most
people agree that entrepreneurship is vital to the future of Great
Britain. The next Branson, Dyson or Sugar could be studying at
university right now, so it's hugely exciting to be part of the
team that will be providing this new generation of entrepreneurs
with the support and advice they need to make their vision a
success. Octopus is delighted to be working with Entrepreneur First
to help spread this important message."
| 9 comments
31 January 2012
Social commerce trailblazers HotUKDeals, which provides
a platform for its 400,000 active members to share deals and
offers, has selected Octopus Communications to develop a campaign
that will target influencers, and drive awareness and registrations
for the community-focused site.
Founded in 2004, www.hotukdeals.com recently
hit the news when a member spotted an opportunity for Tesco
shoppers to take advantage of a combination of two offers which
allowed them to buy Terry's Chocolate Oranges for just 29p. Savvy
shoppers quickly cleared the shelves as a result and the story was
covered extensively in the national media.
HotUKDeals founder Paul Nikkel said: "The increased interest in
consumer sites has led to us needing to develop a comms strategy
that ensures HotUKDeals maintains a clear voice and presence in the
consumer media. Octopus understood the needs of a brief where the
client was a community rather than a company."
Octopus Communications will work on a consumer and trade PR
brief with the aim of giving the brand an increased presence in the
highly competitive and rapidly growing online voucher and deal
Octopus Communications MD Jon Lonsdale said: "Up to this point
HotUKDeals has grown organically and gained exposure through viral
stories. We're going to help tell its story, grow its users and
make sure it doesn't get left behind."
07 September 2011
We're delighted to announce that Octopus Group has been
nominated by The Holmes Report for its prestigious Global Sabre
Award for Outstanding Technology Consultancy for 2011. This follows
the Group's award for European Outstanding Technology Consultancy,
awarded earlier in the year.
The nomination highlights Octopus Group's strong technology
expertise, international service capabilities and integrated
approach, demonstrated by a growing client list that includes
Cisco, Verizon, Sony, Trend Micro, Colt, Computacenter, Meltwater,
Basware, Iris and the IET.
"It's great to be recognised at this level for the kind of work
that we're doing. These are times of big change in the comms
industry and we've been incredibly successful in helping brands
manage that. It's paying off for their businesses and for ours - we
were able to grow by 22% last year and we're on track to
significantly beat that this year on the back of integrating PR,
research, marketing and digital on an international scale. We're
seeing significant growth across all areas even in these tough
times," said Sandy Purewal, Octopus Group CEO.
Octopus Group is focused on helping brands change the way they are
talked about through customer-driven integrated communications in
the UK and internationally, delivered through specialist brands -
Octopus Communications, Rocket and Loudhouse - and our
international network, ION.
The Group is 152nd in the global PR agency rankings according to
the Holmes Report and 7th in PR Week's UK Technology League table.
The economic outlook may remain uncertain but things at the Group
are looking pretty good!
PR, Comms, The Holmes Report, Sabre awards | 4 comments
30 January 2013
Octopus Communications selected following competitive
pitch to support PR for leading payment processing
Octopus Communications has been appointed as the retained PR and
communications agency for WorldPay in the UK. Following a
competitive four-way pitch, Octopus Communications will develop and
lead integrated PR and communications campaigns for WorldPay's
eCommerce and Streamline businesses.
WorldPay is a leading provider of electronic payment processing
solutions, processing millions of online and face-to-face
transactions every day. Headquartered in London, WorldPay operates
in over 40 countries, providing businesses of all sizes with
secure, reliable payment processing services. In the UK, half of
high street transactions are processed by the company through
its Streamline brand.
The brief will see Octopus implement a full-service PR and
marketing programme, with campaigns to target key WorldPay
audiences, through national, trade and vertical media, as well as
online and social media channels. The campaigns will run in
the UK for the Streamline brand and extend into key overseas
markets for the WorldPay eCommerce brand, using Octopus'
international partner network, ION.
Polly Adams, Head of Marketing for Streamline, commented:
"The next year is set to be incredibly exciting for us, both in
terms of growth and innovation, and we have some extremely
compelling stories to shout about. We selected Octopus based on its
insight into our business and market, and because of its creative
and integrated approach to addressing our PR and marketing
Jon Lonsdale, MD of Octopus, added, "This is a great brief for
us in what is a dynamic, issues-heavy space- retailers are in the
spotlight and eCommerce is booming. Our campaign will be a
mixture of education, to break through the confusion which
surrounds payment processing, and creative thought leadership
campaigns to highlight the importance of fast and secure payment
processing to all businesses."
30 June 2011
Octopus Communications selected
following a competitive pitch to support European PR strategy for
leading e-commerce expert, ChannelAdvisor
Following a competitive three-way pitch, Octopus Communications
has been appointed by ChannelAdvisor to develop and lead an ongoing
PR and communications campaign for the company as it ramps up its
activities in the UK and Europe.
ChannelAdvisor is a leading e-commerce software provider,
founded in 2001 and with European headquarters in London, which
works with retailers of all sizes to define and streamline their
online sales strategies and channels. Its key industry partnerships
include the likes of online giants Amazon, eBay, Google and
The brief will see Octopus develop an issues-led PR campaign
that tackles the dynamic and complex issues facing retailers as
they engage with new online and social media markets, raising the
profile of the company amongst core audiences through national and
trade media, as well as marketing communities.
Johan Valind, EMEA Marketing Manager for ChannelAdvisor,
commented, "We're in a really vibrant and dynamic space right now
and we need help to tell our story in the UK and other European
markets. For us, it was Octopus' integrated approach to PR,
marketing and insight, along with a highly creative approach to
telling our story that really set them apart during the pitch
Jon Lonsdale, MD of Octopus, added, "Social commerce is one of
the hottest topics amongst retailers right now as they struggle to
get punters to 'like' them. Our campaign will be focused on
myth-busting and providing some practical advice to brands who are
struggling to know which sales channels to choose in their quest
for online success."
| 3 comments
28 June 2011
Octopus Communications will be taking the law into their
hands with new client, QualitySolicitors. The agency has won a
project to promote the legal brand, which is set to transform
access to legal services in the UK.
The consumer and trade brief comes at a real turning point in
the legal industry, which will see one of the UK's oldest
professions put through its paces as the Legal Services Act opens
up the provision of legal services to non-legal entities.
The project involves the launch of QualitySolicitors' exclusive
retail partnership with WHSmith, on both a regional and national
level. The collaboration will see QualitySolicitors place 'Legal
Access Points' in hundreds of WHSmith stores. These points will be
manned by the local QualitySolicitors firm in each location, making
accessing legal advice as easy as picking up a newspaper or pick
Jon Lonsdale, managing director, Octopus, said: "It's always
great to work with companies that are truly descriptive and are
doing something totally different, especially in such a traditional
Craig Holt, chief executive, QualitySolicitors, added: "We
worked with Octopus back in April to announce the first phase of
the WHSmith partnership. They achieved some fantastic results for
us in a short timescale so it was a no-brainer to consider them for
the next stage of our journey."
| 2 comments
08 April 2011
This morning the CIPR announced the shortlist for the
annual PR Excellence Awards, and for the second year running
Octopus Group has been shortlisted for Outstanding Agency of the
As you can imagine, we are all feeling pretty chuffed this
2010 was pretty monumental for us. Priding ourselves on
being astute at all times, in 2010 we went around the entire agency
questioning everything we do and changing it if it was the right
thing to do. The result was new processes, new approaches and some
pretty amazing campaigns that took our clients into totally new
Internally, our team grew by 21% and our training
investment went up by 70% which enabled 20% of the team to get
promoted. Our staff satisfaction showed a record level of
engagement - four times the national average
according to Gallup.
We beat much older, bigger agencies to win business with
some incredible international brands including Cisco Europe, Trend
Micro, BMW and Meltwater. And 40% of our existing clients increased
their spend with us because we were able to provide them with more
services and prove greater value to their businesses.
We have now been shortlisted for outstanding consultancy
eight times in six years (three times by the CIPR). Will we
bring home the silverware this year?
Will this year be our year, we shall have to wait and see.
awards | 5 comments
01 April 2011
Octopus Communications selected following a competitive
pitch to support internet security leader
Following a competitive three-way pitch, as previously reported
by PR Week, Octopus Communications has been selected by Trend Micro
to lead its ongoing UK and Ireland PR campaign.
The 2011 brief will be primarily focused on positioning Trend as
the security choice for family protection, as the worry-free option
for small businesses and as a leader in the fast-growing cloud
security space for large enterprise customers.
Tony Larks, Senior Marketing Director for EMEA, for Trend
commented; "Trend has been investing heavily to communicate the
value of their brand and needed to find a PR agency able to cover
the broad and diverse customer segments we cover. Octopus had the
creative ideas, track record and personality that we felt would
support Trend best in achieving our goals. This set them apart
during the pitch process."
Jon Lonsdale, MD of Octopus, added; "Octopus has a strong
heritage in security and so it's fantastic to get the opportunity
to work with one of the leading players. The push into the
family and consumer market is particularly exciting for us and
Trend has some great products and stories to tell here."
| 4 comments
04 March 2011
Octopus Communications strengthens technology team with
the appointment of Laura Slade into new role of Client Services
Laura joins Octopus with 13 years experience in driving domestic
and international campaigns for a range of leading technology
brands including LG Electronics, salesforce.com and OKI Printing
Solutions. Laura joins from The Whiteoaks Consultancy where she
held a board director position.
Jon Lonsdale, Octopus MD commented, "Our technology client base is
getting bigger and more diverse and so this senior appointment is a
real logical step for us. Laura's extensive experience will help us
to continue to deliver award-winning campaigns, grow and develop
our existing client base as well as helping bring in new clients to
Octopus' tech portfolio includes Cisco, Sony, Meltwater and
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