Welcome to the new Octopus home on the web. We think it's very cool. Why? Well, mainly because the DNA of what you see was defined by everyone in the company. Quite literally. It's colourful, it's full of energy and it's easy on the eye. Hope those of you who know us agree.

But it got me thinking about websites and how they reflect your company life stages. Take a look at the first Octopus website from 2002. Done by a mate for £500, all in flash, no real content - we had no people and less clients - but we loved it. Full of fun and optimism that most broom cupboard start-ups have. This was the Toddler site.

Our first site... back in 2002

Our next site was launched when we moved into our posh new office in 2006. Felt like we'd started to get noticed. We were working with some great brands, nominated for PR Week awards, growing like stink, we were over-excited, full of stuff to say and we couldn't hire people quick enough. This was the Teenager site.

Hopefully, our new site shows bravery, hunger, is true to our roots, occasionally astute and beautifully together (check me living the values there). Let's call it our new Grown-Up site. Experienced, award- winning, well qualified, insightful but still delivering everything with a smile.

Hope you enjoy the site, the blog and all the things we plan to use it for in the future. Oh and cheers to, Rubbaglove, for the inspiration.

Jon