Cisco consolidates Europe and UKI PR with Octopus

Octopus Communication has been appointed by Cisco Systems to take on an expanded UKI and European brief, following a four way pitch.

Octopus already works with Cisco in the UK and Ireland winning a number of awards in the last couple of years for its work on marketing and technology campaigns across its business. It also handles Cisco's London 2012 sponsorship as well all social media assets.

The new brief will take in executive communications and the central European press office function. It is also a stunning opportunity for Octopus to demonstrate its integrated communication offering as Cisco broadens its brand experience to new audiences and segments over the next few years.

Jon Lonsdale, MD of Octopus, said: 'This is a really exciting win for us. The integrated approach we plan to take with this account will be a reflection of the PR and comms industry's move along these lines. Cisco is a fantastic example of this and we are delighted to be working with Cisco on this expanded brief.

Cisco European PR manager Heather Dickinson said: "We are pleased to confirm that we have selected Octopus Communications to lead our combined European and UKI business to business PR for Cisco.  Octopus' integrated approach to brand communications really stood out and we're looking forward to working with them at this very exciting time for Cisco."


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