Octopus Communication has been appointed by Cisco
Systems to take on an expanded UKI and European brief, following a
four way pitch.
Octopus already works with Cisco in the UK and Ireland winning a
number of awards in the last couple of years for its work on
marketing and technology campaigns across its business. It also
handles Cisco's London 2012 sponsorship as well all social media
assets.
The new brief will take in executive communications and the
central European press office function. It is also a stunning
opportunity for Octopus to demonstrate its integrated communication
offering as Cisco broadens its brand experience to new audiences
and segments over the next few years.
Jon Lonsdale, MD of Octopus, said: 'This is a really exciting
win for us. The integrated approach we plan to take with this
account will be a reflection of the PR and comms industry's move
along these lines. Cisco is a fantastic example of this and we are
delighted to be working with Cisco on this expanded brief.
Cisco European PR manager Heather Dickinson said: "We are
pleased to confirm that we have selected Octopus Communications to
lead our combined European and UKI business to business PR for
Cisco. Octopus' integrated approach to brand communications
really stood out and we're looking forward to working with them at
this very exciting time for Cisco."
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