We're delighted to announce that we have been appointed by Meltwater to act as its European PR agency.

This is a very exciting win for us - the Meltwater brand will be familiar to most PR consultancies for its news monitoring tools, but at its heart is a fascinating conversation about the changing media landscape; as the internet has grown in importance as a content delivery tool, the publishing industry is having to reinvent the way in which it raises revenue from content.

As interesting as this topic is, Meltwater also provides tools for file sharing and collaboration, as well as social media monitoring services through its recent acquisition of BuzzGain - all delivered via a cloud computing style Software-as-a-Service approach.

We won this account following a competitive pitch process, and will be the lead agency coordinating activities across Meltwater's key European territories, including the company's home territory - Norway.