Following a competitive pitch, we're delighted to announce that
we've been selected by Mimecast, a leading email archiving and
security service provider, to run an newly integrated
communications programme.
The campaign will look to profile UK-based Mimecast as one of the
leading examples of cloud computing globally and particularly
target industries such as legal, accountancy and financial services
where information risks and compliance legislation are
greatest.
Communications Director of Mimecast, Matthew Ravden, said: "The
media's perception of cloud computing is still lagging behind the
reality, which is that this is a rapidly maturing market delivering
substantial savings to businesses of all sizes. It's also a
crowded market with some very big players jockeying for position,
so we'll need to punch above our weight. We felt that Octopus
was the best fit for us, both culturally and in terms of their
insight into our marketplace."
The Octopus team will have a heavy social media focus working
alongside Mimecast's recently appointed Head of Content &
Communities, Justin Pirie.