It's that time of the year when all industry eyes are on PR
Week's league table. Along with award nominations, it's one of the
events in the calendar that everyone looks at, as much out of
curiosity as anything else.
I was looking forward to seeing this year's more than usual
given the change in our industry and the state of the economy.
While it may lack some of the sophistication of the FTSE, I
think the top 150 is a decent enough indicator of what the industry
vibe is and no surprise that 'flat' is the new 'growth'. Some
interesting omissions (I'll leave that for you) and a few reality
checks but something that caught my eye was the growth of the Group
- that's a conversation for another time.
So Octopus Group grew by 4%, up to our highest position (60).
That's a real testament to everyone's focus on doing a good job for
our clients! It's also nice to retain the private status given that
so many consultancies above us aren't.
Sandy Purewal