Social commerce trailblazers HotUKDeals, which provides
a platform for its 400,000 active members to share deals and
offers, has selected Octopus Communications to develop a campaign
that will target influencers, and drive awareness and registrations
for the community-focused site.
Founded in 2004, www.hotukdeals.com recently
hit the news when a member spotted an opportunity for Tesco
shoppers to take advantage of a combination of two offers which
allowed them to buy Terry's Chocolate Oranges for just 29p. Savvy
shoppers quickly cleared the shelves as a result and the story was
covered extensively in the national media.
HotUKDeals founder Paul Nikkel said: "The increased interest in
consumer sites has led to us needing to develop a comms strategy
that ensures HotUKDeals maintains a clear voice and presence in the
consumer media. Octopus understood the needs of a brief where the
client was a community rather than a company."
Octopus Communications will work on a consumer and trade PR
brief with the aim of giving the brand an increased presence in the
highly competitive and rapidly growing online voucher and deal
space.
Octopus Communications MD Jon Lonsdale said: "Up to this point
HotUKDeals has grown organically and gained exposure through viral
stories. We're going to help tell its story, grow its users and
make sure it doesn't get left behind."
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