Monthly Archives: April 2011

05 November 2013

Okta calls on Octopus Group to manage company's launch into the UK

Okta, a leading provider of cloud-based identity management solutions has called on the Octopus Group to manage the company's launch into the UK.

Okta 2

In September the company secured $27m in series D funding from returning investor Sequoia Capital. This latest financing round has been allocated to help fuel the company's international expansion. Octopus will report directly into newly appointed European General Manager, Philip Turner.  The campaign will comprise of a strong thought leadership programme, media and analyst relations and a wide reaching social media campaign.Based in in San Francisco and formed just three years ago, Okta has seen phenomenal growth in the US. The company already has over 500 enterprise customers, and works with global brands such as LinkedIn, MGM Resorts International, Western Union and SAP.

Okta European General Manager, Phil Turner

"Octopus Group has a proven reputation for helping fast-growing US brands to establish themselves and grow in the UK and Europe. I needed a trusted partner who could work with me and alongside my US counterparts to hit the ground running and introduce the company to the most influential media and analysts. The Octopus ION global network was also an important factor in the appointment; Okta has rapid plans to expand across Europe so we need the flexibility and scale of agency that has partners across all of our key target regions."

Octopus Group Director, Laura Slade

"Okta is an exciting, fast-growth company with a genuinely innovative cloud-based technology. The company is open to creative ideas and integrated campaigns which span traditional PR as well as social media and content-led marketing. They're just the sort of exciting company that we love to work with. We look forward to being part of their exciting growth in the UK and across Europe."


05 November 2013

Riverbed Technology selects Octopus Comms for EMEA role

We're delighted to announce that Riverbed Technology, the application performance company, has selected Octopus to manage its UK PR and integrated communications work.  In addition, Octopus will be acting as the pan-EMEA hub agency, co-ordinating communications activity across a number of countries in EMEA, including some agencies from our own international network, ION.

"We're really excited to be working with Riverbed", said Octopus Group director Laura Slade. "We knew as soon as we met the client team that we'd work well together - everyone was passionate about applying creative thinking, doing things differently and really integrating the PR activity with the wider communications and marketing efforts in EMEA."



22 March 2013

Continuing to make a BIG contribution to innovative UK digital businesses and SMEs

This week, the Octopus team proudly joined client Cisco to launch the second annual British Innovation Gateway (BIG) Awards 2013, to discover and reward the finest examples of the UK's most ground-breaking tech start-up businesses and SMEs.


We are extremely excited to be part of this great initiative for the second year running. Octopus is looking forward to working with this year's winner of the BIG awards, and we can't wait to see the competition's entrants!


@SnapFashion were crowned the first ever winners of the BIG Awards in 2012. They received a cheque for $100,000, in addition to winning a prize package which includes $30,000 of marketing support, $30,000 of PR from Octopus and $15,000 in legal support. They have now grown from strength to strength due to the investment, and continued PR support has resulted in coverage in The Guardian, Vogue and Cosmopolitan to name just a few.


For more information on the BIG Awards, please go to Entries close on 21st June 2013.


05 March 2013

Octopus supports DKH Legacy Trust

Last night some of the Professional Services team at Octopus were lucky enough to be invited to the rather showbiz event to celebrate some of the inspirational work being done by the Dame Kelly Holmes Legacy Trust.  The DKHLT is a charity that enables ex athletes to 'give back' to local communities and to help turn young peoples lives around through sport, skills and mentoring.

The evening took place at City Hall with a wonderful panoramic view of the London skyline (see attached pics).  About 100 people attended including people from various sections of the Trust-  sponsors, partners, recent graduates of the programme and various athletes, including one member of the GB beach volleyball squad who was at least 7ft tall.   One ambassador of the Trust was a very interesting man called Paul, who has worked with various charities in the same capacity and, coincidentally, is one of our colleagues' uncle!

We heard short talks from various people including Julie Whelan, CEO of DKHLT and Adam Whitehead, ex Olympic swimmer and current Athlete Programme Manager at DKHLT.  We also heard some truly inspirational words from some young people that have graduated from the scheme are now either in work or training and giving up some of their time to give back to society.

Dame Kelly Holmes was the last to speak.  Her inspirational words and the depth of her belief in what she is doing is wonderful and she was clearly moved when talking about the work they are doing at the DKHLT.

The night finished with a thank you to all of the Trust's partners and a few of the team were even caught on the BBC camera that was doing the rounds. All in all it was a pretty special evening!!



16 October 2012

Octopus wins CA Technologies following competitive pitch

Octopus has been appointed by CA Technologies to handle its UK PR programme. A much sought after account, CA Technologies is one of a leading IT management software and solutions company with revenues of over $4billion globally. The appointment marks yet another major milestone for Octopus, adding a further flagship technology brand to the likes of Cisco and SAP which already form part of the agency's impressive portfolio.

Sarah Atkinson, Vice President, Communications at CA Technologies said: "Business today is putting more pressure on IT than ever before. CIOs must maintain their current level of service, while answering demands for mobile, social, cloud, analytics, and other solutions - all with stretched resources.  We believe Octopus will play a key role in positioning CA Technologies as a strategic partner to business and further explain how we can help organisations realise more from their investments in technology. The team stood out with a thorough, enthusiastic and focused approach to our brief. We have no doubt the partnership will be a great success and look forward to reaping the results Octopus will deliver."

Laura Slade, client services director at Octopus said: "We are absolutely thrilled to have been appointed by CA Technologies. We have developed a proactive campaign that will redefine how their business is perceived over the course of the next twelve months. Our campaign will focus on establishing CA Technologies as a thought leader in the IT and tech sector as well as building platforms for the company and new VP and General Manager UK and Ireland, Jacqueline de Rojas to feature in business and national press. It's a fantastic opportunity for us and one we are ready to grab with both hands."

Octopus will be responsible for the delivery of the core PR programme as well as campaigns specifically designed to target CIOs.



30 August 2012

Octopus Communications shortlisted in the Digital Impact Awards 2012

The team here at Octopus Communications is very excited to announce that we have been shortlisted in two categories of the Digital Impact Awards 2012.

Digital Impact Awards finalist

Our entries, which demonstrated the recent work that we have done with both Cisco and SAP have been recognised in the 'Best Corporate Viral Campaign' and the 'Best Community Development' categories respectively.

As a business, we are delighted to have been shortlisted for awards in the digital sector and are so pleased that the judges were impressed by the work which we are particularly proud of. We've long believed in the power of fully integrated communications, bringing together key marketing and communications disciplines to deliver the best possible results for our clients.  It's great to see that the industry is also recognising this and shortlisting campaigns such as KayakAttack for Cisco and Think Bigger for SAP for these prestigious awards.

Good luck to all those who have been shortlisted and we're keeping our fingers crossed for success on awards night!


19 July 2012

Octopus Launches Union Street

Octopus today launched Union Street, a new agency targeting consumer facing brands.

Union Street Launch

Union Street will focus on projects for mainstream consumer and challenger brands, utilising expertise in sponsorship, experiential, partnership marketing, social and traditional public relations. Crucially, all of Union Streets' work will use home grown qualitative and quantative research and planning to help ground campaigns and select the right ideas and channels.

Existing Octopus consumer clients, including BMW Financial Services and HotUKDeals, will move across to the new brand alongside new launch clients That's Not Fair and Flavrbox.  That's Not Fair, a new high-end fashion label for kids, chose Union Street after a competitive pitch against leading consumer agencies.  Start-up, Flavrbox, an online community championing independent food and drink producers, will also work with Union Street on its summer launch programme.

Union Street, based out of Octopus Group's London office, will be staffed by the former consumer team at sister agency, Octopus Communications, and led by Juliet Cameron.  The new brand will report to Octopus MD, Jon Lonsdale when it opens its doors on 23rd July.

Juliet Cameron commented: "There's so much new stuff out there that many brand managers and marketeers are struggling to make sense of what to do, what channels to use and which agency to work with on what. Union Street is all about creating a new exciting place where discipline doesn't matter and engagement campaigns are built from the ground up, based on what the 'man on the street' really thinks and cares about."

Commenting on the launch, Jon Lonsdale, MD of Octopus Communications added; "Octopus has built a great reputation for creativity and fast growth in the B2B arena, but over the last couple of years we've quietly built a really vibrant consumer practice. With Union Street, we are taking this to the next level by creating something fresh, challenging and current and perhaps changing the way the market thinks about us at the same time."

Find out more at or @WeAreUnionSt.


08 June 2012

Octopus Communications appointed by Towers Watson to drive talent awareness

Octopus Communications has been appointed in a competitive pitch by leading global professional services company, Towers Watson to help drive communications for its burgeoning Talent and Rewards Practice.

Towers Watson

Octopus will be tasked with raising the profile of the practice that provides consultancy expertise in all major areas of workforce and workplace planning, including employee engagement, rewards, talent management and HR technology.

The project will be led by Octopus' head of Professional Services, Tom Holland, who commented:

"Towers Watson has an incredible contribution to make to the numerous workplace debates playing out at the moment. They have fantastic data and insights from their global client base which we'll be looking to showcase in our campaigns."

Octopus already has a strong heritage in the workplace and talent arena and its Professional Services practice already includes clients such as Alexander Mann Associates, Adecco and the Recruitment and Employment Confederation.

Jamie Kilduff, Towers Watson's EMEA PR Manager said, "We are excited to be working with Octopus to raise the profile of our talent and rewards practice. They have great professional services campaigning experience which we look forward to making the most of.

"There is a wealth of information and experience within the practice on issues ranging from employee engagement to talent management and this gives us the opportunity to develop strong communications campaigns in this area of the business."


08 June 2012

Octopus Communications appointed to drive awareness of Ingenious Britain

SME community group, Ingenious Britain, has selected Octopus Communications to re-define its position as an informative community for SMEs, by SMEs.

Business Services

Launched in 2011, Ingenious Britain has received great support from various Government and independent bodies for the work it is doing in supporting the SME community.

Octopus' brief is to drive increased awareness of Ingenious Britain through traditional and social media channels, including various thought leadership and core press office activities. Kicking off this month, Octopus and Ingenious Britain will be bringing SMEs together through a series of networking events for business owners, media and other influential communities, with the aim of encouraging conversations and advice-sharing.

Laura Slade, client services director comments; "We are very excited about working with Ingenious Britain. The SME cause is one in which Octopus Communications already has a strong heritage and we are delighted to be able to play a part in this vibrant community. The opportunity for Ingenious Britain to become a driving force for British small and mid-sized companies is significant and we look forward to delivering an influential and successful campaign."

The next edition of the Ingenious Britain supplement will appear in the Sunday Telegraph on 8th July


11 May 2012

Octopus Communications Launches New Social Media Service scrambls

Octopus has been appointed by Wave Systems Corp. to launch scrambls, an innovative new service that will empower users to control and protect the messages they post to the web. A totally new concept, scrambls actually allows consumers to control every tweet, blog post or status update by means of a simple, yet secure web browser plug-in that encrypts their posts so that only fellow 'scramblrs' can read them.

Scrambles logo

Octopus' brief is to generate as much noise and buzz around scrambls as possible through both traditional and social media channels. Kicking off in May the launch campaign will include media relations, a comedy event, and a bespoke Facebook App, as well as influencer outreach. Octopus and scrambls will be introducing the concept to a range of organisations, media, businesses and individuals with the aim of getting as many users as possible signed up and using the new service as possible.

Social media scrambles

Juliet Cameron, Head of Consumer at Octopus comments; "We're really excited to be working on the scrambls launch. It's not often that you get to work with a brand that has the potential to really change the way we all communicate and use social networks today. There is genuine excitement within scrambls and Octopus about this launch and we're looking forward to introducing the UK to such a new and different concept."