Octopus Communications will be taking the law into their
hands with new client, QualitySolicitors. The agency has won a
project to promote the legal brand, which is set to transform
access to legal services in the UK.
The consumer and trade brief comes at a real turning point in
the legal industry, which will see one of the UK's oldest
professions put through its paces as the Legal Services Act opens
up the provision of legal services to non-legal entities.
The project involves the launch of QualitySolicitors' exclusive
retail partnership with WHSmith, on both a regional and national
level. The collaboration will see QualitySolicitors place 'Legal
Access Points' in hundreds of WHSmith stores. These points will be
manned by the local QualitySolicitors firm in each location, making
accessing legal advice as easy as picking up a newspaper or pick
'n' mix.
Jon Lonsdale, managing director, Octopus, said: "It's always
great to work with companies that are truly descriptive and are
doing something totally different, especially in such a traditional
market."
Craig Holt, chief executive, QualitySolicitors, added: "We
worked with Octopus back in April to announce the first phase of
the WHSmith partnership. They achieved some fantastic results for
us in a short timescale so it was a no-brainer to consider them for
the next stage of our journey."
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