05 November 2013
Okta, a leading provider of cloud-based identity management
solutions has called on the Octopus Group to manage the company's
launch into the UK.
In September the company secured $27m in series D funding from
returning investor Sequoia Capital. This latest financing round has
been allocated to help fuel the company's international expansion.
Octopus will report directly into newly appointed European General
Manager, Philip Turner. The campaign will comprise of a
strong thought leadership programme, media and analyst relations
and a wide reaching social media campaign.Based in in San Francisco
and formed just three years ago, Okta has seen phenomenal growth in
the US. The company already has over 500 enterprise customers, and
works with global brands such as LinkedIn, MGM Resorts
International, Western Union and SAP.
Okta European General Manager, Phil Turner
"Octopus Group has a proven reputation for helping fast-growing
US brands to establish themselves and grow in the UK and Europe. I
needed a trusted partner who could work with me and alongside my US
counterparts to hit the ground running and introduce the company to
the most influential media and analysts. The Octopus ION global network was
also an important factor in the appointment; Okta has rapid plans
to expand across Europe so we need the flexibility and scale of
agency that has partners across all of our key target regions."
Octopus Group Director, Laura Slade
"Okta is an exciting, fast-growth company with a genuinely
innovative cloud-based technology. The company is open to creative
ideas and integrated campaigns which span traditional PR as well as
social media and content-led marketing. They're just the sort of
exciting company that we love to work with. We look forward to
being part of their exciting growth in the UK and across
, Okta PR Octopus appoints tech high-growth cloud-based management solutions | 1 comment
We're delighted to announce that Riverbed Technology, the
application performance company, has selected Octopus to manage its
UK PR and integrated communications work. In addition,
Octopus will be acting as the pan-EMEA hub agency, co-ordinating
communications activity across a number of countries in EMEA,
including some agencies from our own international network, ION.
"We're really excited to be working with Riverbed", said Octopus
Group director Laura
Slade. "We knew as soon as we met the client team that we'd
work well together - everyone was passionate about applying
creative thinking, doing things differently and really integrating
the PR activity with the wider communications and marketing efforts
| 4 comments
22 March 2013
This week, the Octopus team proudly joined client Cisco to
launch the second annual British Innovation Gateway (BIG) Awards
2013, to discover and reward the finest examples of the UK's most
ground-breaking tech start-up businesses and SMEs.
We are extremely excited to be part of this great initiative for
the second year running. Octopus is looking forward to working with
this year's winner of the BIG awards, and we can't wait to see the
crowned the first ever winners of the BIG Awards in 2012. They
received a cheque for $100,000, in addition to winning a prize
package which includes $30,000 of marketing support, $30,000 of PR
from Octopus and $15,000 in legal support. They have now grown from
strength to strength due to the investment, and continued PR
support has resulted in coverage in
Cosmopolitan to name just a few.
For more information on the BIG Awards, please go to https://www.ciscobig.co.uk/.
Entries close on 21st June 2013.
, cisco, SMEs | 38 comments
05 March 2013
Last night some of the Professional Services team at Octopus
were lucky enough to be invited to the rather showbiz event to
celebrate some of the inspirational work being done by the Dame
Kelly Holmes Legacy Trust. The DKHLT is a charity that
enables ex athletes to 'give back' to local communities and to help
turn young peoples lives around through sport, skills and
The evening took place at City Hall with a wonderful panoramic
view of the London skyline (see attached pics). About 100
people attended including people from various sections of the
Trust- sponsors, partners, recent graduates of the programme
and various athletes, including one member of the GB beach
volleyball squad who was at least 7ft tall. One
ambassador of the Trust was a very interesting man called Paul, who
has worked with various charities in the same capacity and,
coincidentally, is one of our colleagues' uncle!
We heard short talks from various people including Julie Whelan,
CEO of DKHLT and Adam Whitehead, ex Olympic swimmer and current
Athlete Programme Manager at DKHLT. We also heard some
truly inspirational words from some young people that have
graduated from the scheme are now either in work or training and
giving up some of their time to give back to society.
Dame Kelly Holmes was the last to speak. Her inspirational
words and the depth of her belief in what she is doing is wonderful
and she was clearly moved when talking about the work they are
doing at the DKHLT.
The night finished with a thank you to all of the Trust's
partners and a few of the team were even caught on the BBC camera
that was doing the rounds. All in all it was a pretty special
Client | 73 comments
16 October 2012
Octopus has been appointed by CA Technologies to handle its UK
PR programme. A much sought after account, CA Technologies is one
of a leading IT management software and solutions company with
revenues of over $4billion globally. The appointment marks yet
another major milestone for Octopus, adding a further flagship
technology brand to the likes of Cisco and SAP which already form
part of the agency's impressive portfolio.
Sarah Atkinson, Vice President, Communications at CA
Technologies said: "Business today is putting more pressure on IT
than ever before. CIOs must maintain their current level of
service, while answering demands for mobile, social, cloud,
analytics, and other solutions - all with stretched
resources. We believe Octopus will play a key role in
positioning CA Technologies as a strategic partner to business and
further explain how we can help organisations realise more from
their investments in technology. The team stood out with a
thorough, enthusiastic and focused approach to our brief. We have
no doubt the partnership will be a great success and look forward
to reaping the results Octopus will deliver."
Laura Slade, client services director at Octopus said: "We are
absolutely thrilled to have been appointed by CA Technologies. We
have developed a proactive campaign that will redefine how their
business is perceived over the course of the next twelve months.
Our campaign will focus on establishing CA Technologies as a
thought leader in the IT and tech sector as well as building
platforms for the company and new VP and General Manager UK
and Ireland, Jacqueline de Rojas to feature in business
and national press. It's a fantastic opportunity for us and one we
are ready to grab with both hands."
Octopus will be responsible for the delivery of the core PR
programme as well as campaigns specifically designed to target
, Octopus, Technology, CA, Jacqueline de Rojas, Laura Slade, Sarah Atkinson, Public Relations, IT | 23 comments
30 August 2012
The team here at Octopus Communications is very excited
to announce that we have been shortlisted in two categories of the
Digital Impact Awards
Our entries, which demonstrated the recent work that we have
done with both Cisco and SAP have been recognised in the 'Best
Corporate Viral Campaign' and the 'Best Community Development'
As a business, we are delighted to have been shortlisted for
awards in the digital sector and are so pleased that the judges
were impressed by the work which we are particularly proud of.
We've long believed in the power of fully integrated
communications, bringing together key marketing and communications
disciplines to deliver the best possible results for our
clients. It's great to see that the industry is also
recognising this and shortlisting campaigns such as KayakAttack for
Cisco and Think Bigger for SAP for these prestigious awards.
Good luck to all those who have been shortlisted
and we're keeping our fingers crossed for success on awards
Digital Impact awards | 32 comments
19 July 2012
Octopus today launched Union Street, a new agency
targeting consumer facing brands.
Union Street will
focus on projects for mainstream consumer and challenger brands,
utilising expertise in sponsorship, experiential, partnership
marketing, social and traditional public relations. Crucially, all
of Union Streets' work will use home grown qualitative and
quantative research and planning to help ground campaigns and
select the right ideas and channels.
Existing Octopus consumer clients, including BMW Financial
Services and HotUKDeals, will move across to the new brand
alongside new launch clients That's Not Fair and Flavrbox. That's Not Fair, a new
high-end fashion label for kids, chose Union Street after a
competitive pitch against leading consumer agencies.
Start-up, Flavrbox, an online community championing independent
food and drink producers, will also work with Union Street on its
summer launch programme.
Union Street, based out of Octopus Group's London office, will
be staffed by the former consumer team at sister agency, Octopus
Communications, and led by Juliet Cameron. The new brand will
report to Octopus MD, Jon Lonsdale when it opens its doors on
Juliet Cameron commented: "There's so much new stuff out there
that many brand managers and marketeers are struggling to make
sense of what to do, what channels to use and which agency to work
with on what. Union Street is all about creating a new exciting
place where discipline doesn't matter and engagement campaigns are
built from the ground up, based on what the 'man on the street'
really thinks and cares about."
Commenting on the launch, Jon Lonsdale, MD of Octopus
Communications added; "Octopus has built a great reputation for
creativity and fast growth in the B2B arena, but over the last
couple of years we've quietly built a really vibrant consumer
practice. With Union Street, we are taking this to the next level
by creating something fresh, challenging and current and perhaps
changing the way the market thinks about us at the same time."
Find out more at WeAreUnionStreet.com or @WeAreUnionSt.
, Octopus Group, Union Street, #Unionst | 15 comments
08 June 2012
Octopus Communications has been appointed in a
competitive pitch by leading global professional services company,
Towers Watson to help drive communications for its burgeoning
Talent and Rewards Practice.
Octopus will be tasked with raising the profile of the practice
that provides consultancy expertise in all major areas of workforce
and workplace planning, including employee engagement, rewards,
talent management and HR technology.
The project will be led by Octopus' head of Professional Services,
Tom Holland, who commented:
"Towers Watson has an incredible contribution to make to the
numerous workplace debates playing out at the moment. They have
fantastic data and insights from their global client base which
we'll be looking to showcase in our campaigns."
Octopus already has a strong heritage in the workplace and talent
arena and its Professional Services practice already includes
clients such as Alexander Mann Associates, Adecco and the
Recruitment and Employment Confederation.
Jamie Kilduff, Towers Watson's EMEA PR Manager said, "We are
excited to be working with Octopus to raise the profile of our
talent and rewards practice. They have great professional services
campaigning experience which we look forward to making the most
"There is a wealth of information and experience within the
practice on issues ranging from employee engagement to talent
management and this gives us the opportunity to develop strong
communications campaigns in this area of the business."
, Towers Watson, Professional Services | 35 comments
SME community group, Ingenious Britain, has selected
Octopus Communications to re-define its position as an informative
community for SMEs, by SMEs.
Launched in 2011, Ingenious Britain has received great support
from various Government and independent bodies for the work it is
doing in supporting the SME community.
Octopus' brief is to drive increased awareness of Ingenious
Britain through traditional and social media channels, including
various thought leadership and core press office activities.
Kicking off this month, Octopus and Ingenious Britain will be
bringing SMEs together through a series of networking events for
business owners, media and other influential communities, with the
aim of encouraging conversations and advice-sharing.
Laura Slade, client services director comments; "We are very
excited about working with Ingenious Britain. The SME cause is one
in which Octopus Communications already has a strong heritage and
we are delighted to be able to play a part in this vibrant
community. The opportunity for Ingenious Britain to become a
driving force for British small and mid-sized companies is
significant and we look forward to delivering an influential and
The next edition of the Ingenious Britain supplement will appear
in the Sunday Telegraph on 8th July
, SME, Ingenious Britain | 180 comments
11 May 2012
Octopus has been appointed by Wave Systems Corp. to
launch scrambls, an innovative new service that will empower users
to control and protect the messages they post to the web. A totally
new concept, scrambls actually allows consumers to control every
tweet, blog post or status update by means of a simple, yet secure
web browser plug-in that encrypts their posts so that only fellow
'scramblrs' can read them.
Octopus' brief is to generate as much noise and buzz around
scrambls as possible through both traditional and social media
channels. Kicking off in May the launch campaign will include media
relations, a comedy event, and a bespoke Facebook App, as well as
influencer outreach. Octopus and scrambls will be introducing the
concept to a range of organisations, media, businesses and
individuals with the aim of getting as many users as possible
signed up and using the new service as possible.
Juliet Cameron, Head of Consumer at Octopus comments; "We're
really excited to be working on the scrambls launch. It's not often
that you get to work with a brand that has the potential to really
change the way we all communicate and use social networks today.
There is genuine excitement within scrambls and Octopus about this
launch and we're looking forward to introducing the UK to such a
new and different concept."
, new business, Client, scrambls | 11 comments
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