10 February 2012
Whatever happened to sisterhood in last night's episode
of the The
Apprentice as millions of us tuned in to watch
the girls' team tear each others' eyes out over ... ahem, a
portable book stand!
I wonder whether men watching the show had the same sense of
disappointment in their gender as us girls did in ours?
The candidates were asked to design and promote a beach
accessory to pitch to three retailers. Give or take a couple of run
ins, the boys' team pretty much got on with it. The girls, on the
other hand, turned it into a competition over who could shout the
loudest and ruffle the most feathers. Great TV but a
shocking representation of women in business - how are our
thousands of female graduates out of work meant to be motivated by
that? A great advert for unemployment.
Sian Williams questioned where their manners had got to on BBC
Break Breakfast news this morning and seemed genuinely outraged.
Karren Brady couldn't have put it better when Lord Sugar gave
her the chance to step in at the boardroom scene. She scolded:
"You are representing businesswomen today, of which I am one,
and some of your behaviour is outrageous."
"75 per cent of my management team is women and I've never come
across anything like this.
"You have to remember who you're representing in this process -
young women out there who want to have an opportunity to do this.
You should be an example to them."
A shame that PR girl joyless Joy got the chop. Okay so she
didn't appear to be contributing very much and failed to crack a
smile this week and last but at least she acted with a bit of
decorum and integrity.
All's well that ends well though. The girls broke a record for
being the first team on The Apprentice to not secure any sales
during the task - shame! Proof that aggression and bullying doesn't
get you to the top.
PR, , BBC, The Apprentice, Lord Sugar, BBC Breakfast News, Joyless Joy, Women | Leave comment
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