Archive for tag: Economics

10 February 2012

The BBC's business of the North

Having been in B2B PR for a number of years, I'm no stranger to working with the BBC.  I'm well versed in the logistics needed to get a chief executive up and out of the house at 4am and in Television Centre for 5.30am. I know the Millbank studio's address by heart and have achieved the holy trinity of business coverage across Wake up to Money, the Today Programme and BBC breakfast on several occasions.

But with several BBC departments set to move to Salford in 2011, what is the outlook for business news? That was one of the key questions asked at a Gorkana breakfast held last week with the BBC Business and Economics Unit. When you're working in B2B PR, getting an audience with the great and the good at the BBC is as rare as an audience with the Queen, so myself and three hundred other PRs seized the opportunity (and some morning pastries) to quiz them on the inner workings of the BBC.

Unsurprisingly, one of the first questions asked was how it could possibly make sense to move business news from the UK's financial capital, to somewhere most people can't even mark on a map. Jeremy Hillman, editor of the business and economics unit at BBC news highlighted that the move to Salford was a positive step for the BBC. He reminded us that it's the British Broadcasting Corporation, not the London Broadcasting Corporation. That it's not just about coverage for the capital but an insight into life and business news for everyone across the country and even the globe thanks to BBC World Service.

BBC_TVC

Fair point but does this spell the end for the early morning dash to television centre for our clients? Possibly not, while Radio Five Live and BBC Breakfast may be making the move up north, economics correspondent Hugh Pym reminded us that Radio Four is staying put and that the wonders of modern technology can bridge the gap between here and Manchester. There's even talk of using some of the London team to interview spokespeople direct.

All being well, it should be business as usual for us and our clients. The potential for the holy trinity of business coverage remains intact and a lie-in remains but a wishful thought as the 4am wake up call for Wake up to Money is well and truly here to stay.

Helen

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