Having been in B2B PR for a number of years, I'm no
stranger to working with the BBC. I'm well versed in the
logistics needed to get a chief executive up and out of the house
at 4am and in Television Centre for 5.30am. I know the Millbank
studio's address by heart and have achieved the holy trinity of
business coverage across Wake up to
Money, the Today
Programme and BBC
breakfast on several occasions.
But with several BBC departments set to move to Salford in 2011,
what is the outlook for business news? That was one of the key
questions asked at a Gorkana breakfast held last
week with the BBC Business and Economics Unit. When you're working
in B2B PR, getting an audience with the great and the good at the
BBC is as rare as an audience with the Queen, so myself and three
hundred other PRs seized the opportunity (and some morning
pastries) to quiz them on the inner workings of the BBC.
Unsurprisingly, one of the first questions asked was how it
could possibly make sense to move business news from the UK's
financial capital, to somewhere most people can't even mark on a
map. Jeremy
Hillman, editor of the business and economics unit at BBC news
highlighted that the move to Salford was a positive step for the
BBC. He reminded us that it's the British Broadcasting
Corporation, not the London Broadcasting Corporation. That it's not
just about coverage for the capital but an insight into life and
business news for everyone across the country and even the globe
thanks to BBC World
Service.

Fair point but does this spell the end for the early morning
dash to television centre for our clients? Possibly not, while
Radio Five Live and BBC Breakfast may be making the move up north,
economics correspondent Hugh Pym reminded us that
Radio Four is staying put and that the wonders of modern technology
can bridge the gap between here and Manchester. There's even talk
of using some of the London team to interview spokespeople
direct.
All being well, it should be business as usual for us and our
clients. The potential for the holy trinity of business coverage
remains intact and a lie-in remains but a wishful thought as the
4am wake up call for Wake up to Money is well and truly here to
stay.
Helen