So, one thing we have been regularly doing at the
Octopus towers is hold assessment days for recent graduates and
industry newbies looking to get a foot in the door into the PR
world. It seems to be something that works extremely well as we get
to sift through the fresh talent with the hope of turning one or
more hopefuls into Octopedes.
It's an increasingly important part of our recruitment method,
and clearly a successful one as we have seen many of our own come
through this process, four of which have been hired in the last
four months.
There is so much talent out there and due to recent times,
finding a job straight out of uni or college can be a challenging
and daunting task, as it seems many employers are still shutting
the door on potential stars. This is why we like the idea of an
assessment day, as it gives young people the opportunity and the
chance to get a little insight into the PR world, and it also gives
us the insight into them as a person. Getting them together in a
more informal atmosphere and encouraging them to work with each
other allows their personality to shine through. And that is what
we look for, someone who shines.

A graduate assessment day can appear as a very scary and
challenging day (which it is to an extent), as there are often a
few people involved and it's a case of essentially 'competing'
against the rest and making yourself stand out amongst the
crowd.
The day goes a little like this:
60 second introduction - graduates introduce
themselves, be it with a presentation, a prop or whatever their
creative mind comes up with
Introduction to Octopus Group, the roles
available and a short talk from someone who has been in their
shoes. In this case it was one of our newest AEs Steve, who talked
about how he got from where they are sitting, to where he is
today
Getting them involved in a PR challenge -
coming up with the killer PR campaign followed by a group
presentation
Speed interviews (think speed dating), allowing
us to dig a little deeper and get their thoughts on various areas,
including social media, their media interest, writing experience,
etc.
Talking with one of our Associate Directors, Emily Wearmouth,
she said "It always fascinates me to compare at such close quarters
those with PR degrees, PR internship experience, and those with
none. It is never as obvious an outcome as you think it
should be. Often a candidate without formal PR training brings with
them so many other key skills that there is very little, if
anything, to choose between them."
I guess the important part here is that Octopus is growing fast,
moving into new and exciting areas as well as expanding on existing
ones, so we are continuously looking for fresh talent. So, even if
we don't have a position currently available to suit one particular
person, you can be sure that their key skills and personality have
been noted, meaning it's either a case of placing them into a
future role or creating an entirely new one around them and what
they can bring to our company.
Jen