29 June 2012
Technology's probably never been so pervasive as it is
these days, so it's great to see our involvement in the UK tech
scene reflected by PR Week as we continue our climb up the
Tech league table. We're now officially the 6th biggest tech PR
business in the UK and the fastest growing out of the top 10,
which, in a market that's fast consolidating and continually
changing, is no mean feat.
We love technology, we know technology and it's where Octopus
Group started . Ten years on and the passion is still burning - and
the proof is in the pudding. That's down to clients putting
their reputation in our hands - clients like Cisco, Colt,
Computacenter, CSR, f5, Kcom, McAfee, Mimecast, SAP and
Silicon Valley Bank - to name a few!
Now, they say people buy from people, so it's no surprise that
we have the best in the industry. Astute, Brave, Hungry, True and
Together - that's us and that's our recipe for success. We hope
you'll join us!
, Octopus, PR Week Tech PR, League tables | Leave comment
28 June 2012
Every year when the
PR Week Tech league table is published, it's always a time for
reflection on the year before and where the industry is
The good news is Octopus, and our sister companies, had a
fantastic year and jumped to 6th in the table by
revenue. Not only that, but we were the fastest growing
agency in the top 10 which to us is always important. To celebrate
we've also been profiled this week, via my co-founder
Sandy, who was there on day one. He scrubs up well, even
though he is a self-confessed "gobshite" and will never build that
Like Sandy, I've always held the view that the technology sector
is a fantastic gateway for PR and a fantastic place to learn.
It moves faster than any other industry - it's exciting, it's
young, it's entrepreneurial, it's inherently creative. Where
else could companies of a couple of years old sell for
millions? It's also a place where young PR pros can build
their careers quickly and get a fantastic springboard into the
world of business, across any sector.
Octopus is a great example of this - after building a name for
technology in the early days we've gone on to work in energy,
automotive, financial services, professional services. Like
many of our tech clients, we've been entrepreneurial too and grown
from a company into a group with multiple brands targeting
different parts of different markets.
But for me it's less about 'technology' these days and more
about 'innovation'. I don't think I can remember seeing so many
great ideas in going about my work. Every week I'm meeting really
smart people with big ideas - from graduates to seasoned serial
entrepreneurs - who are all looking to build a name for themselves
and use us to help them tell their story. They don't define
themselves as in the technology sector; they just have an idea to
improve something, and it's very inspiring to see and be part
So well done Octopedes for another stonking performance and
here's to more great work, great campaigns - all with a liberal
dusting of innovation of course!
, Octopus, PR Week Tech PR, League tables | 2 comments
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