Technology's probably never been so pervasive as it is these days, so it's great to see our involvement in the UK tech scene reflected by PR Week as we continue our climb up the Tech league table. We're now officially the 6th biggest tech PR business in the UK and the fastest growing out of the top 10, which, in a market that's fast consolidating and continually changing, is no mean feat.

We love technology, we know technology and it's where Octopus Group started . Ten years on and the passion is still burning - and  the proof is in the pudding. That's down to clients putting their reputation in our hands - clients like Cisco, Colt, Computacenter, CSR, f5, Kcom, McAfee, Mimecast, SAP and Silicon Valley Bank - to name a few!

Now, they say people buy from people, so it's no surprise that we have the best in the industry. Astute, Brave, Hungry, True and Together - that's us and that's our recipe for success. We hope you'll join us!

Sandy

Every year when the PR Week Tech league table is published, it's always a time for reflection on the year before and where the industry is at.

The good news is Octopus, and our sister companies, had a fantastic year and jumped to 6^th in the table by revenue. Not only that, but we were the fastest growing agency in the top 10 which to us is always important. To celebrate we've also been profiled this week, via my co-founder Sandy, who was there on day one.  He scrubs up well, even though he is a self-confessed "gobshite" and will never build that shed :-)

Like Sandy, I've always held the view that the technology sector is a fantastic gateway for PR and a fantastic place to learn.  It moves faster than any other industry - it's exciting, it's young, it's entrepreneurial, it's inherently creative.  Where else could companies of a couple of years old sell for millions?  It's also a place where young PR pros can build their careers quickly and get a fantastic springboard into the world of business, across any sector.

Octopus is a great example of this - after building a name for technology in the early days we've gone on to work in energy, automotive, financial services, professional services.  Like many of our tech clients, we've been entrepreneurial too and grown from a company into a group with multiple brands targeting different parts of different markets.

But for me it's less about 'technology' these days and more about 'innovation'. I don't think I can remember seeing so many great ideas in going about my work. Every week I'm meeting really smart people with big ideas - from graduates to seasoned serial entrepreneurs - who are all looking to build a name for themselves and use us to help them tell their story.  They don't define themselves as in the technology sector; they just have an idea to improve something, and it's very inspiring to see and be part of.

So well done Octopedes for another stonking performance and here's to more great work, great campaigns - all with a liberal dusting of innovation of course!

Jon @JonLon