13 February 2012
This week, I've seen a crazy amount of articles and blog
posts talking about Pinterest.
So, why not add one more. I joined Pinterest a few weeks back, as I
wanted to see what all the fuss was about. According to some, it is
the 'holy grail' of the internet, and apparently this website is
what the internet was made for.
I guess for those of you who haven't heard about it, or are
still trying to figure out what it is (which I am too, to a certain
extent), you could describe it as a "visual pinboard of dreams".
It's a place where you can gather all the things that you love and
show them off to the world, by sharing your pinboard with others.
It is also a place where you can dip into other people's dreams and
inspirations; you see something you like, you pin it. Someone likes
what you have Pin-ed and Repins it, and so on.
Having been around for a few years, Pinterest has only in the
last few months started to gain traction, and people are starting
to pay more attention. Having taken a while to surface, Pinterest
is slowly but quickly becoming mainstream and I fear we only have a
short window before we see it hi-jacked by brands, and the
monetisation opportunities become all too apparent.
However, brands taking advantage of this "next big thing", is no
bad thing. It is a site that should definitely not be overlooked by
marketers as there is huge potential here. Not for direct customer
engagement as this is not a platform where you want to invade
someone's social space, but more of a situation where you provide
the content and wait for the magic to happen.
A brand can showcase its products and allow its audience to take
them far and wide. Tailoring is key here, as the content shared
needs to be carefully selected to attract the attention of a brands
desired audience. Brands can offer 'sneak peaks' of new product
launches, then sit back and watch people share and spread the
Pinterest is a platform that complements the likes of Facebook
and Twitter, as these platforms can be used as a pathway to draw
people in to your "pinboard of dreams". As it becomes more
and more familiar to brands and consumers, the viral nature of
Pins/Likes/Repins will prove to be wildly successful and, when
absorbed into a company's existing social engagement strategy, we
will see its content spread to a much wider audience.
The buzz around Pinterest is increasing at a rapid rate and as
more and more brands and consumers flock to check out this new and
exciting platform, the flow of content will continue to grow and
create a visual explosion of what the world thinks is, well,
marketing, Social media, Pinterest | Leave comment
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