I love it when a plan comes together.

And that's exactly what happened when our creative team and a few of our social media gurus got together recently to figure out a way to step e-marketing up a notch or two.

The result was something we're calling the Three 'S' Methodology.

The three Ss (sense, speak, and share) combine social media insight and outreach with first-class creative to deliver highly targeted and relevant online communications.

We've put together a very short slide show that explains how it all works. If you're interested to see it, send a request to julian@octopuscomms.net

Julian

On 2^nd February, a group of individuals united by a mutual interest in the environment met at a pub in Angel to talk about corporate carbon. We organised the Carbon Conversation event on behalf of our client Cisco, intending to present the findings of a research project, carried out in association with key a influencer target, news site Greenbang.

The venue (The Duke of Cambridge) was chosen because it is an organic pub accredited by the Soil Association and powered by solar and wind energy, and it proved to be the perfect location (the organic London Beer went down very well!).

                                The new home for the UK's leading environmental thinkers

Organising the event, Octopus secured speakers from The Carbon Trust, British Gas and Greenbang, alongside Cisco, each of whom had just five minutes to talk about their area of interest in corporate carbon (following the ignite presentation rules of 20 slides, 15 seconds each, 5 minutes in total).

The event attracted well over our target 25 attendees, including environmental and technology media, prolific sustainability twitterers and bloggers, CSR consultants and executives from companies in the corporate carbon-reduction space. Attendees were secured from our team's Twitter activity, as well as traditional invites, and the event was organised through EventBrite.

In fact, the event was such a success that you should watch this space for a quarterly appearance of The Carbon Conversation.