10 February 2012
On 2nd February, a group of individuals united by a
mutual interest in the environment met at a pub in Angel to talk
about corporate carbon. We organised the Carbon Conversation event
on behalf of our client Cisco, intending to present the findings of
a research project, carried out in association with key a
influencer target, news site Greenbang.
The venue (The Duke of
Cambridge) was chosen because it is an organic pub accredited
by the Soil Association and powered by solar and wind energy, and
it proved to be the perfect location (the organic London Beer went
down very well!).
The new home for the UK's leading environmental
Organising the event, Octopus secured speakers from The Carbon
Trust, British Gas
and Greenbang, alongside Cisco, each of whom had just five minutes
to talk about their area of interest in corporate carbon (following
presentation rules of 20 slides, 15 seconds each, 5 minutes in
The event attracted well over our target 25 attendees, including
environmental and technology media, prolific sustainability
twitterers and bloggers, CSR consultants and executives from
companies in the corporate carbon-reduction space. Attendees were
secured from our team's
Twitter activity, as well as traditional invites, and the event
was organised through EventBrite.
In fact, the event was such a success that you should watch this
space for a quarterly appearance of The Carbon Conversation.
PR, Sustainability, Social media, Event | Leave comment
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