10 February 2012
PR is a profession needed in almost every sector -
private, public and not-for-profit, but because of the general
perception some have of PR as being "glamorous" (you know, the
fancy business lunches and launches with expensive giveaways),
fashion, beauty and travel PR remain the top three graduate
choices, taking the lead over other less glamorous areas such as
tech, financial and pharmaceutical PR.
On the surface, fashion and beauty PR does have a glamorous
mystique. So, for a girlie-girl like me, tech PR
definitely wasn't my first career choice. It wasn't even on my
radar, as it seemed dull and dare I say it … geekish. But just like
fashion, looks can be deceiving and I am living proof of just how
wrong you can be.
To be honest, with the exception of a somewhat unhealthy
relationship with gadgets, (which is to say I regularly break them…
yes, I am the owner of iPhone number 13!) I thought I had nothing
in common with the technology industry. But after graduating
university and a couple of jobs in consumer lifestyle and food PR,
an opportunity arose to work at Octopus Communications. Because I
liked the Octopus team, I decided to give tech PR a go, taking on a
role within the company, working on one of its biggest tech
clients, figuring it as a stop on my quest in discovering the right
PR career for me.
Today, after almost a year and a half of working on various
tech/ B2B accounts, I have to confess I've truly discovered
the beauty of tech PR.
And here are four reasons why:
1. Knowledge, information and challenge
Yes, it's probably more glam to attend London Fashion week
than it is to go to Cloud Computing World Forum, but to understand
how cloud computing is completely changing the IT landscape and
how it will affect our future, is actually very exciting.
I was reading an article in
PR Week about Women in tech PR, where Jo Jamieson, director of
Berkeley PR said, "I had no interest in a job where I'd be
trying to think of something interesting to say about a new type of
lipstick. Technology is much more interesting -there's always
something new to learn, something to talk about." And I
If you are hungry for information and want to feel 'in the loop'
by learning about things that are mostly 'hidden' from the public
eye, then technology is the place to be. I have learnt so much
about the digital landscape, the social media sphere, the cyber
security world - and the more I learn, the more I crave it.
2. The misconception of tech PR
People often think that in order to work in tech PR you have to
have an enormous amount of technical knowledge. I have to correct
this misconception. While there is a need for a certain amount of
knowledge, we are still PR practitioners, not technical engineers.
Our job is to promote products and services in a compelling way,
making sure a non-technical audience, the media and the general
public will understand it.
3. Shhh! Here's a secret … Tech PR = Men!
The fact is that even though PR is one of the few heavily female
dominated sectors, tech definitely balances out this statistic. It
is much more fun to work in a mixed gender environment; both bring
different perspectives into play, which helps to create the right
work balance and project outcomes.
4. Dollars make sense
And last, but for many a very crucial fact, is the financial
Prospects.co.uk, the official UK career graduate site,
Financial and B2B PR often pays higher salaries than beauty or
fashion. And in a post-recession environment this can be a pretty
So there you go, my four reasons (…out of many) why I, still a
fashion and beauty addict, am passionate about my job in tech PR. I
wouldn't swap with anyone, and I love my newly found geeky side. If
you really want to do fashion PR - this blog post isn't trying to
change your mind. However, I promise you, while tech PR might not
seem as glam on the surface it can definitely satisfy a hunger for
information and give you lots of inspiration, while bringing
exciting challenges into your day-to-day work life. It's all about
finding the hidden beauty of it!
PR, graduates, PR jobs, Tech PR | 3 comments
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