PR is a profession needed in almost every sector - private, public and not-for-profit, but because of the general perception some have of PR as being "glamorous" (you know, the fancy business lunches and launches with expensive giveaways), fashion, beauty and travel PR remain the top three graduate choices, taking the lead over other less glamorous areas such as tech, financial and pharmaceutical PR.

On the surface, fashion and beauty PR does have a glamorous mystique. So, for a girlie-girl like me, tech PR definitely wasn't my first career choice. It wasn't even on my radar, as it seemed dull and dare I say it … geekish. But just like fashion, looks can be deceiving and I am living proof of just how wrong you can be.

To be honest, with the exception of a somewhat unhealthy relationship with gadgets, (which is to say I regularly break them… yes, I am the owner of iPhone number 13!) I thought I had nothing in common with the technology industry. But after graduating university and a couple of jobs in consumer lifestyle and food PR, an opportunity arose to work at Octopus Communications. Because I liked the Octopus team, I decided to give tech PR a go, taking on a role within the company, working on one of its biggest tech clients, figuring it as a stop on my quest in discovering the right PR career for me.

Today, after almost a year and a half of working on various tech/ B2B accounts, I have to confess I've truly discovered the beauty of tech PR.

And here are four reasons why:

1. Knowledge, information and challenge

Yes, it's probably more glam to attend London Fashion week than it is to go to Cloud Computing World Forum, but to understand how cloud computing is completely changing the IT landscape and  how it will affect our future, is actually very exciting.

I was reading an article in PR Week about Women in tech PR, where Jo Jamieson, director of Berkeley PR said, "I had no interest in a job where I'd be trying to think of something interesting to say about a new type of lipstick. Technology is much more interesting -there's always something new to learn, something to talk about." And I completely agree.

If you are hungry for information and want to feel 'in the loop' by learning about things that are mostly 'hidden' from the public eye, then technology is the place to be. I have learnt so much about the digital landscape, the social media sphere, the cyber security world - and the more I learn, the more I crave it.

2. The misconception of tech PR

People often think that in order to work in tech PR you have to have an enormous amount of technical knowledge. I have to correct this misconception. While there is a need for a certain amount of knowledge, we are still PR practitioners, not technical engineers. Our job is to promote products and services in a compelling way, making sure a non-technical audience, the media and the general public will understand it.

3. Shhh! Here's a secret … Tech PR = Men!

The fact is that even though PR is one of the few heavily female dominated sectors, tech definitely balances out this statistic. It is much more fun to work in a mixed gender environment; both bring different perspectives into play, which helps to create the right work balance and project outcomes.

4. Dollars make sense

And last, but for many a very crucial fact, is the financial reward.

According to Prospects.co.uk, the official UK career graduate site, Financial and B2B PR often pays higher salaries than beauty or fashion. And in a post-recession environment this can be a pretty irresistible lure.

So there you go, my four reasons (…out of many) why I, still a fashion and beauty addict, am passionate about my job in tech PR. I wouldn't swap with anyone, and I love my newly found geeky side. If you really want to do fashion PR - this blog post isn't trying to change your mind. However, I promise you, while tech PR might not seem as glam on the surface it can definitely satisfy a hunger for information and give you lots of inspiration, while bringing exciting challenges into your day-to-day work life. It's all about finding the hidden beauty of it!

Zuzana