10 February 2012
A few weeks ago my husband told me with disbelief that he had
received an email from the office manager at the place where he
works, asking him what he wanted for his Christmas dinner this year
at the annual knees up.
'It's ridiculous, I don't know what I want, it's 5 months away!'
he said. But when I asked him what did he think he'd want,
he said without pausing for thought; 'Well it'll be the prawn
cocktail, turkey dinner and the Christmas pud'. And you know
without checking the menu they will all be there.
So my point is this, generally we do know what we want, we just
need to ask ourselves a simple question.
So if you have a particular niggle, problem, stumbling block, or
just something you want to change, ask yourself; 'What do I want
This question, can help you change the 'neg' into a positive and
desirable statement. (I want to lose a stone = I want to be fit and
healthy) Once you see it as something more attractive, you are more
likely to start making changes to achieve it. The next step is to
write a list of all the actions you could take (eat my 5 a day;
drink 8 glasses of water, limit my daily tea intake to 2 and so
on). Choose your preferred actions and go for it! In fact, if the
actions are appealing, you may not be able to stop yourself. All of
a sudden you could be moving towards something really exciting.
Talking of which, it's only 4 months away now...
, top tips, HR, advice, christmas | Leave comment
On a recent visit to the Channel Islands my attention
was grabbed by a piece of graffiti, which you'll see for yourself
My eye was first caught by its visual simplicity - a few words
chalked on a plain background. No gaudy colours and idents
And unlike the tag-obsessed graffiti that now adorns much of the
urban landscape, this example harked back to something you don't
see so much of any more - graffiti as a way of conveying a
It could be a political message. It could be a societal
And I say could be, because frankly days after clapping
my eyes on it I'm still not at all sure what's going on with this
What's it doing right? Well, it's informative. Assuming it's
accurate information - which for the purposes of this exercise I'm
going to. And clearly plenty of thought went into putting it
somewhere where it would be read.
But what's it doing wrong? Well, I can't divine the author's
intent; am I to infer there are too many people working in finance,
or not enough? Does the author think the island is badly served by
the finance sector? Or are they celebrating?
So it is (here comes the subtle segue into something to do with
PR) with poorly written corporate communications, marketing,
advertising and even PR material. You may have included lots of
pertinent facts, you may have identified an issue that needs
addressing, and gone to great lengths to ensure people read it. But
have you told the reader what you think and have you helped them
form an opinion - hopefully one that's the same as or very
close to your own?
If you haven't, you're probably not best-placed to make the kind
of judgement call required to improve on what you've written.
So, phone a friend or, if you haven't got any, phone a fiend. Or
go 50/50 (whatever that might mean in this context). But run it by
someone else and ask them to tell you what they've learned.
On that note, I shall sign off and ask someone to read through
what I've just written.
PR, top tips | 1 comment
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