Having just arrived back from this year's mobile mega bash
MWC, I thought I'd pen a few thoughts. Despite the cold
and rain it felt like the first time MWC was finally comfortable in
its 'not so new' home of Barcelona. The mood was one of optimism
after a forgettable 2009.
I think that Rick Wray at the Observer called the main vibe on
Sunday before a ball was even kicked. His
piece on the power shift from Europe to the US in mobile was
spot on. The iPhone has changed everything, and the mobile OS wars
will be fought out between the US giants. A few years back
Microsoft wouldn't have dreamed of making such a huge splash at the
show, apparently they had 350 people there this year!
With the iPad on its way there were more than a few companies
relived they could get their offerings out in the tablet market
before that bomb is fully detonated. And so the battlegrounds are
drawn for next year.

The easy way to Barcelona? A 48 hour unplanned
stopover in Munich. Yay.
As always the best stuff is to be found when pounding the
floors. The best company I bumped into was Mflex. I'm no expert but they
apparently do high density component assembly. Their explanation
was that without their tech the iPhone it would have been 4mm
thicker - that would have made it a veritable brick. I certainly
wouldn't have bought one.
From the big boys DoCoMo
had a huge traffic surge when Stephen Fry tweeted
about its new eye-movement controlled headphones
- "impossibly brilliant" he bleated. They were.
Lastly, It's always great to see the UK PR industry out in force
with all the fragile bravado of a hard copy telco publication.
Maybe next year the whole UK PR contingent should charter its own
plane. It would be more fun and at least Easyjet wouldn't keep us waiting
all weekend.
Louie