We're big fans of a good media partnership over here. We're also firm believers that there's a certain appeal to putting two things together that really shouldn't go, but just do - chilli chocolate, we're looking at you.

So, it was with a sense of giddy glee that we opened today's Sun to find two things that definitely don't go - a quite inexplicable but brilliant Sun special supplement on CERN's Large Hadron Collider (LHC). Or, as the nation's favourite red top would have it, The Time Machine. Sadly we can't link to the supplement here, so you'll have to dash down to the newsagents if you want to enjoy it for yourself. Pick us up a Cornetto while you're there, will you?

Suffice to say that this is the story of the world's most ambitious, largest, complex and potentially life-changing particle physics experiment poured into a pan on the Sun's news stove and simmered down to a consistency at which it can be understood by today's everyman. Not only does the supplement come with an introduction from particle physicist (and, of course, former D:Ream keboardist) Professor Brian Cox, it also boasts a handy guide to the particles which Brian will be smashing, not least the elusive Higgs Boson, and a dramatic "Science: WE LOVE IT" tagline.

Brian Cox, far right, sneaking in a few thoughts about quarks

and leptons in between chords. Guy on the left, nice suit.

After an initial bout of terror at the prospect of being sucked, Event Horizon style, into limbo when the LHC was switched on it then basically slipped out of our heads. Thankfully, The Sun has taken the liberty of reminding us that "critics fear that, since the scientists at CERN can only speculate about what they will find, they cannot know if they will unleash a catastrophe on the planet, such as a black hole swallowing earth". Nothing like having 2,868,935 jittery, apocalypse expectant Sun readers on the streets after all.

Joking aside, this is a genuinely important and exciting piece of PR. Too few people know about the bigger things going on in this world, happy instead to bounce like a pinball from one celebrity scandal or credit crunch story to another. For something so profoundly important - but essentially unimportant in our celebrity obsessed culture - to justify not only a news story but a poster pullout too is a true wonder.

You see, if even one kid picks up that supplement and thinks "wow, this science stuff is really cool, I'll do that for a living", then it's a great job well done. Hats off the CERN PR team, who have mounted an increasingly brilliant assault on the global media to get this exciting piece of work noticed.

Particle physics. WE LOVE IT.

Chris E