When clients and people that come back into the fold, it's the best thing, and we've had both recently.

The clients first.  In 2009, a year that most of us would like to forget, a handful of our clients decided that they had to stop spending money with us, focus on survival and just go brace themselves for a bumpy recession. It was all pretty grim.  I know from mates in other agencies that they had the same experience.

We were upset, particularly when we'd done great work and had a strong  client relationship, but we chalked it up to experience and moved on.  So imagine our delight when two clients, Celona and OpenCloud, called us recently and said: "We made it through, we've survived, won new customers, we're stronger and we want you to start promoting us again."

And it's happened with people too.  A great Account Exec left us a few years ago to go do other things and we were gutted at the time.  Now he's back, older and wiser, and he's slotted back in perfectly.

So does this mark the recovery kicking in or signal the end of the recession?  Not willing to call that just yet.  So what's the real moral of the story? Well, I think it's more simple than that.  Be nice, work hard, keep in touch, don't burn bridges. People and clients, like boomerangs, do come back.

Jon