We're really pleased to announce a social media project we are working on for Action for Children to promote their online charity auction.

A number of celebrities have created a piece of art, inspired by their personal journey, to highlight the difficult and complex challenges and journeys through life that thousands of the most vulnerable children and young people face every day.

The likes of Lily Allen, Fearne Cotton, Rod Stewart and Sir Ranulph Fiennes have volunteered to express themselves on canvas. Working in partnership with GivingLots, 50 of these pieces will be auctioned online, along with an exclusive event to view the art pieces at an evening in Mayfair's Music Room.

Octopus is helping to raise awareness of the auction by complementing Action for Children's traditional PR outreach with a social media engagement programme.  Our integrated social media approach looks at blogs, forums, Facebook, MySpace and Twitter and we are also looking to extend our online reach with an online Celebrity Journeys competition!  

This outreach, looking not just at celebrity reach online but also focusing on social media groups potentially interested in supporting the charity, will help people find, share and discuss the artwork more easily - and ultimately help drive traffic to the online auction too.

Check out the piece below, no points for guessing who it's by, but if you're unsure, click on it to find out and see the rest of the celebrities' pieces.