
Getting the job you want,
with the agency you want
Looking for a new role can be a challenge, for some it's
exciting, for others daunting. One thing however is common for all
- when you find a role, and a company, that fits you like a
glove it is heavenly. The stakes are high which is why you should
aim to be more appealing than the rest.
So, we all have a list of companies that we would like to work
for - those who we think are ahead of the rest, seem to care about
their people, win loads of awards or have a great reputation.
Whatever the reason, you will know who they are. So how do you bag
yourself a job with them?
The first step is to get your foot in the door. So here are some
tips that can send you to the top of the pile.
Practice what you preach - I'm sure that during
the interview process you will wow the audience with ideas and
evidence of how you have propelled a company's reputation with neat
campaigns. Now think of yourself as that company - how would can
you maximise your coverage to your agencies of choice?
Do your homework - search websites, news, who's
who, their people, networking opportunities, speaker
engagements, cool stuff they're
doing, industry events, follow them on Twitter, and get Linked
In. Make their business your business.
Put them first - whether it is a CV, a covering
letter, or meeting, make sure they know what you can do for them.
Cover letters may explain why you are a good candidate, but take it
one step further, explain why taking you on will benefit their
business, and bingo!
Do something that gets you noticed - show
you understand it's all about communication. Do something memorable
and relevant. They may love it, they may not, but you can guarantee
they will remember it. As an example of some brilliant ways to get
noticed (and maybe even land a job along the way) check this and
this out. Just brilliant!
Go direct and not through a recruitment agency
- it shows initiative and confidence. Going through an agency is a
contradiction and could well work against you. PR agencies will
always be on the lookout for hot talent, whether or not they have
vacancies, so assume you're on!
Of course the initial contact is only the first step in getting
your name on a desk, but my advice is to target the companies you
want to work with, and come up with an interesting and relevant way
to get noticed. As the well worn cliché says, you never get a
second chance to make a first impression - it's well worn for a
reason.
Lisa