Hands up if you have Google set as your home page? Go on, don't
be shy. You're not alone anyway, that's for sure. According to US
firm Net Applications' NetMarketShare Internet Market
Share Data, Google accounts for almost 85 per cent of all
search engine traffic globally.
It's the undeniable market leader when it comes to search, and
is where the majority of consumers internet journeys start. But
have you ever wondered how exactly Google works?
For a long time magic beans or at least some kind of medieval
conjuring remained a popular theory, but there is actually a great
deal of science behind retrieving those results for a distributing
volume of 'Is Lady Gaga a man?' searches.
Well, as luck would have it, long-time Guardian tech journo and
pipe smoker Jack Schofield was kind
enough to share a brilliant infographic of just how exactly your
average Google search really works on his Twitter feed recently. It's
an accomplished overview for those of you looking to explain in
crystal clear detail just how Google pulls back the most relevant
data from some 300 million searches a day, all in under a
second.
So, wonder no more, and check-out this handy overview
below:

Infographic by PPC Blog.
Dave