Poor Kate
Middleton. She won us all over with her beauty and grace on April 29th
when she married Prince William, but in the following months her
sister Pippa - and that
derrière - has probably accumulated many more column inches
than the new Duchess herself.
Kate, or should I
say Catherine, was back in the limelight today though but for all
the wrong reasons, because of a truly shocking error of judgement,
because of (gasp!)......... a spelling mistake.
In a handwritten
thank-you letter to Wimbledon,
she came undone over the simple use of 'quite' instead of 'quiet'.
This is now mainstream
news, despite the letter actually being written in relation to
the 2008 tournament.
As someone who
spends her days writing articles, blog posts and a million and one
emails, I truly felt for her. Typos are, without doubt, one of the
most excruciating things in the world to the humble PR person. You
can spend hours or even WEEKS on a piece of written work or nailing
that killer bit of coverage only for there to be an error of some
kind that undoes all your good work. To make matters worse, more
often than not, it's out of your control.
Whatever the reason,
it's hugely frustrating and the Duchess's letter is a perfect
example of this. In a world where everyone is terribly busy and
important, she took the time to write a letter of thanks. The fact
that it was handwritten is also lovely, giving it a truly personal
touch when a typed letter probably would have also done the job.
What are people picking out though? That's right, a simple
mistake.
It just goes to
show, when in doubt, proof! Then read it again. Then give it to
someone else to read, then read it again yourself, then print it
out in a different font, then read each sentence backwards, then -
wait for it - read it again. There are all sorts of crazy tricks
for proofing but Kate's fate shows that it's well worth it and that
there is always time for one final check.
Helen
A
