What’s in a Ranking? Lemurs, Stag Do’s and Skateboards

The big news this week was that Octopus Group got nominated for our first global award from The Holmes Report. Oh yes. Outstanding Technology Consultancy for 2011 for THE WORLD. We were already really chuffed to win the European crown earlier in the year but this is a bit mad really.

However, at the same time, The Holmes Report released its world rankings which I glanced at only to find that Octopus Group is ranked at 152 in the world.

Now initially I screwed my face up at this - celebrating a 152nd position seemed a bit sad - but the more people I mentioned it to, the more people seemed to think it was actually quite cool.  After all, there are lots of countries in the world and quite a lot more PR agencies.  And as for us, we're only 10 years old, unlike some of the heavyweights above us. So I got to thinking….

What about other things, that are 152nd?  That was way more fun.

152nd  Largest Country (by population): Estonia (went there once on a stag do)

152nd  Largest Economy: Suriname (erm, struggling)

152nd Biggest City: Damascus, Syria (I probably wouldn't go there on holiday)

152nd  Biggest Company: Dow Chemical (didn't they do something bad once?)

152nd  FIFA Ranked National Team: Madagascar (they have lots of Lemurs there according to the film)

152nd Most Followed on Twitter: Ryan Sheckler (skateboarder apparently?)

152nd Richest Person: Antonia Johnson (Swedish family money)

Madagascar

This was great fun but I had to stop myself and get back to work. But I suppose it highlights that everyone loves a ranking. And there is one for just about everything, even PR agencies. There is something about a list, no matter what it's based on.

So I'll let you decide if being the 152nd biggest PR agency in the world by revenue is good or bad, but either way, taking on the world at anything is quite cool.

Jon


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