Every year when the
PR Week Tech league table is published, it's always a time for
reflection on the year before and where the industry is
at.
The good news is Octopus, and our sister companies, had a
fantastic year and jumped to 6th in the table by
revenue. Not only that, but we were the fastest growing
agency in the top 10 which to us is always important. To celebrate
we've also been profiled this week, via my co-founder
Sandy, who was there on day one. He scrubs up well, even
though he is a self-confessed "gobshite" and will never build that
shed :-)
Like Sandy, I've always held the view that the technology sector
is a fantastic gateway for PR and a fantastic place to learn.
It moves faster than any other industry - it's exciting, it's
young, it's entrepreneurial, it's inherently creative. Where
else could companies of a couple of years old sell for
millions? It's also a place where young PR pros can build
their careers quickly and get a fantastic springboard into the
world of business, across any sector.
Octopus is a great example of this - after building a name for
technology in the early days we've gone on to work in energy,
automotive, financial services, professional services. Like
many of our tech clients, we've been entrepreneurial too and grown
from a company into a group with multiple brands targeting
different parts of different markets.
But for me it's less about 'technology' these days and more
about 'innovation'. I don't think I can remember seeing so many
great ideas in going about my work. Every week I'm meeting really
smart people with big ideas - from graduates to seasoned serial
entrepreneurs - who are all looking to build a name for themselves
and use us to help them tell their story. They don't define
themselves as in the technology sector; they just have an idea to
improve something, and it's very inspiring to see and be part
of.
So well done Octopedes for another stonking performance and
here's to more great work, great campaigns - all with a liberal
dusting of innovation of course!
Jon @JonLon
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