Following on from an outraged @rebeccataylorpr on the changes to Instagram's privacy settings, it appears that over half of its active users have no wish to see her pouting face on an advert near them either!

With the number of active users falling from 40 million to 17 million in just a month, it shows just how dangerous it can be for social media companies to displease their followers. It also nicely demonstrates the power of the masses; interesting to see that people are voting with their feet (or their fingers). Social media users are becoming more savvy to this sort of copyright issue and users clearly aren't as loyal to Instagram as they are to their often-criticised parent company Facebook (although they didn't have a great December either).

The question is, will they return once they realise they can't live without it? Or is this just the opportunity rival Apps have been looking for? Competitors Flickr, Blipfoto and 23snaps certainly leapt straight into the fray, promising to respect photographers' rights.

Much has been made over whether or not the change in terms and conditions was a deliberate move to make money from our photos (Instagram says not), but they have now reverted to their original policy. So, have any of you deleted your accounts, or were you secretly hoping to see your face beaming down from a poster in Leicester Square?!

@CSKitchin