It shouldn't *really* be a surprise that people
tweeting ad infinitum about social media techniques and tips should
describe themselves as 'social media gurus', but the
report from What's Next Blog shows how ridiculous this
self-aggrandising chest thumping has got.
Over 180 thousand twitter users describe themselves as 'social
media gurus' in some shape or form, with some of the worst
perpetrators being those who modestly dub themselves 'warriors',
'mavens', and (strangely, given the industry's relatively nascency)
What would be interesting would be to assess the
*actual* guru-ness of these people. In my
experience, accounts who boast such a title are often the worst
culprits for spamming linkbait blogs repeating the same old
nonsense - let's be honest, there is a genuinely finite amount you
can write about how to run a good social media programme or
engaging twitter account. It doesn't need a dozen posts a day to
explain it. Furthermore, they often have tens of thousands of
followers, but rarely a RT - they're not practising what they
preach by means of engagement.
What really annoys me though is that these accounts follow
people, then, within 24 hours, unfollow if they're not followed
back, or unfollow you the moment you do so to them (when you get
bored of being spammed crap blogs).
Twitter isn't about reciprocal follows, it's about following
people you find interesting, funny, or informative; 'follow me if I
follow you' is the wrong approach, yet so many self-styled 'social
media gurus' do just that - harvesting followers to increase their
We're all, individually and as an industry, constantly learning
about the opportunities social media brings and finding new (and
not always perfect) ways of using platforms in the best way
possible. However, calling yourself a guru is perhaps arrogant at
best and when you fail to grasp the basics, downright annoying.