Well, thank goodness for that. I couldn't stand another day
looking sadly at my iPad, wondering how to make the background more
feminine and trying to work out how to download some apps on
cooking and yoga, the only things that I or any of my female
friends are interested in. But now I won't have to, with the launch
of the ePad Femme, the "world's first tablet made exclusively for
women". Oh, goody.
There's been a lot of coverage on the ePad Femme which suggests
that the tablet is pink, although I've struggled to find any
indication of that online. Actually, I don't have a huge problem
with pink products - I like the colour and used to love my hot pink
LG Chocolate. The ePad Femme isn't patronising because it may or
may not be pink. It's patronising because it assumes that we ladies
can't quite cope with the complexities of "settings" and "apps".
They're just so... technical. And there are no kittens
The ePad Femme (which, incidentally, sounds disconcertingly like
a hi-tech sanitary product) comes pre-loaded with a number of apps
concerning yoga, grocery shopping, weight loss, and cooking,
because that's really all us ladies need. And that's just as well,
because the manufacturers, Eurostar Group, don't think we're quite
able to get our pretty little heads around the complicated concept
of downloading apps. While promoting the product as a Valentine's
Day gift, Eurostar associate vice president of marketing Mani Nair
said that the tablet "makes a perfect gadget for a woman who might
find difficulties in terms of downloading these applications."
So if you're a lady who has to ask a male friend to help every
time you want to download an app to help you with your diet, or
change the background of your tablet to pink because anything else
is just too darn intimidating, this is the product for you. And if
you'd like to communicate with your fellow ladies (maybe to send
them that cupcake recipe you've just perfected) and that still
sounds too complicated for you, never fear. You can just use your
Her pen instead.