Well, thank goodness for that. I couldn't stand another day looking sadly at my iPad, wondering how to make the background more feminine and trying to work out how to download some apps on cooking and yoga, the only things that I or any of my female friends are interested in. But now I won't have to, with the launch of the ePad Femme, the "world's first tablet made exclusively for women". Oh, goody.

There's been a lot of coverage on the ePad Femme which suggests that the tablet is pink, although I've struggled to find any indication of that online. Actually, I don't have a huge problem with pink products - I like the colour and used to love my hot pink LG Chocolate. The ePad Femme isn't patronising because it may or may not be pink. It's patronising because it assumes that we ladies can't quite cope with the complexities of "settings" and "apps". They're just so... technical. And there are no kittens involved.

The ePad Femme (which, incidentally, sounds disconcertingly like a hi-tech sanitary product) comes pre-loaded with a number of apps concerning yoga, grocery shopping, weight loss, and cooking, because that's really all us ladies need. And that's just as well, because the manufacturers, Eurostar Group, don't think we're quite able to get our pretty little heads around the complicated concept of downloading apps. While promoting the product as a Valentine's Day gift, Eurostar associate vice president of marketing Mani Nair said that the tablet "makes a perfect gadget for a woman who might find difficulties in terms of downloading these applications."

So if you're a lady who has to ask a male friend to help every time you want to download an app to help you with your diet, or change the background of your tablet to pink because anything else is just too darn intimidating, this is the product for you. And if you'd like to communicate with your fellow ladies (maybe to send them that cupcake recipe you've just perfected) and that still sounds too complicated for you, never fear. You can just use your Bic For Her pen instead.

@rebeccataylorpr